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Inbound Marketing The term” Inbound “, means that instead of marketer reaching out to consumer, the trails of content are created such as blog posts, podcasts, PR releases, blog comments, educational material, answers to popular questions, videos, presentation etc. Through this content audience (internet users) can proceed to website/business. Traditional marketing is a different story. It works other way around. In traditional marketing you find clients. This is more like upselling your product before your consumers even know that you are promoting them something. There is a secret of Advertising which has been emphasized again and again by Advertising and PR experts such as David Ogilvy and Edward Bernays . The less your advertisement looks like an advertisement the more chances it has of persuading your clients to buy the product which you are promoting. David Ogilvy mentioned that your advertisement must look like an editorial as people read editorials with much more interest than they read advertisement. So advertisers learnt long ago that the best way to sell is not to sell or at least appear that you are not selling anything. Before asking your clients to purchase your product/service you have to build trust with them, educate, or provide useful information. This is the main idea behind Inbound Marketing. It more like a PR or brand building, it is kind of investing in your reputation and image. The best part of this is that Inbound Marketing is not as expensive as buying an Ad during Super Bowl or paying to media digital companies. The only thing you are supposed to provide is your valuable time and some amount of money which is certainly nothing as compared to the amount spent on traditional methods of advertising. This article is sponsored by Glabex.com. Glabex offers clever advertising, online e-Commerce platforms and social collaboration. Most Glabex services are free, easy and fun to use! Enjoy doing business with Glabex! (Learn more about existing social platforms on Glabex.com)
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{{ Inbound Marketing }
The term ”Inbound “, means that instead of marketer reaching out to consumer, the trails of content are created such as blog posts, podcasts, PR releases, blog comments, educational material, answers to popular questions, videos, presentation etc. Through this content audience (internet users) can proceed to website/business.
Meaning
It works other way aroundIn traditional marketing you find
clientsThis is more like upselling your product before your consumers even know that
you are promoting them something
Traditional marketing is a different story
Which has been emphasized again and again by Advertising and PR experts such as David Ogilvy and Edward Bernays.
There is a secret of Advertising
http://www.inboundmarketers.co.uk/what-is-inbound-marketing/
“The less your advertisement looks like an advertisement the more chances it has of persuading your clients to buy the product which you are promoting”
That your advertisement must look like an editorial as people read editorials with much more interest than they read advertisement. So advertisers learnt long ago that the best way to sell is not to sell or at least appear that you are not selling anything.
David Ogilvy mentioned
http://www.inboundmarketers.co.uk/what-is-inbound-marketing/
Before asking your clients to purchase your product/service you have to build trust with them, educate, or provide useful information. This is the main idea behind Inbound Marketing. It more like a PR or brand building, it is kind of investing in your reputation and image.
Trust
The best part of this is that Inbound Marketing is NOT as expensive as buying an Ad during Super Bowl (!) or paying to media digital companies.
The only thing you are supposed to provide is your valuable time and some amount of money which is certainly nothing as compared to the amount spent on traditional methods of advertising.
Low enter barrier
Glabex offers clever advertising, online e-Commerce platforms and social collaboration.
Glabex’s services are free, easy and fun to use! Enjoy doing business with Glabex!This article is
sponsored by Glabex.com
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