Igniting your business genius
Embed Size (px)
Text of Igniting your business genius
Richard Dean Anderson
Millennials are considerably more engaged with digital
technology and social media than older generations.
Wherever a customer goes, so does his/her mobile device!
Have a mobile-social strategy
Its beyond having an app
or having a responsive site.
Its creating strategic content
and connecting it to an
Its moving from User
Experience to Customer
Experience via mobile.
When your customers learn from you,
they buy from you again and again.
Have to be relatable and engaging.
Blog posts, Infographics, White papers
& E-books, Feature articles, Videos
Have to be shareable.
Marketers need to know a campaigns effectiveness and be able to scale it more broadly when it succeeds.
With consumers using multiple devices, creative teams must seamlessly move across smartphones, desktops, tablets, and even across other media such as OOH.
Targeting super-niches such as the specially-abled are now possible because of the merging of technology, data and creatives.
Video of Dunkin Donuts
Connect technology, data and creatives to engage with your customers
Leverage and embrace customer feedback.
Get the message across at the right moment, delivering a call-to-action upon engagement.
Data should fuel creatives and not as an after-thought.
Embrace the power of community.
Hyper-localization. Super niching.