How Your Business Can Rock Youtube with Josh Ochs

#ContentMarketing #BusinessSEO #ConversionBoost #SEOCaseStudy #YoutubeContent

Your Hosts:!

Peter Starr Northrop Webinar producer; SEMrush

Host

Josh Ochs Founder, MediaLeaders.com. Content Hero

#YoutubeContent

Poll:!

#YoutubeContent

Takeaways:!Today you will learn:

-Simple Steps to generate short content on Youtube -How to take every-day frustration and re-imagine them as teachable moments -How easy it is to make short-yet-marketable testimonials that build trust and aid conversation -How to build your Youtube Audience into a vibrant community

#YoutubeContent

#ContentMarketing #BusinessSEO #ConversionBoost #SEOCaseStudy #YoutubeContent

Why Content Marketing? -We are all Content Marketers -Marketing happens through relationships, not products -Video marketing doesn’t require fancy equipment -SO MUCH of your content should be given away for free -Make rules for yourself, but be fine with breaking them

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#ContentMarketing #BusinessSEO #ConversionBoost #SEOCaseStudy

1.  Build loyalty by helping your audience solve problems with video

2.  How to create teachable moments every week

3.  Turn annoying customers into inspiration

4.  Why testimonial videos will help you stand out

5.  How to get your solutions in front of your prospects when they are searching

6.  Why call to actions are important and how to create them

7.  How to tie your content marketing into your website to make you the leader in your industry

What We’re Going to Cover:

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1) Build Loyalty by helping your audience with video:!

-ALL Content must answer questions

-Take it to the next level by making your anwers #FUTUREPROOF

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For example:!

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2) How to Create Teachable Moments Every Week:!

-  Every time you face a frustration t work, that’s an opportunity for inspiration

-  Any time you solve a problem at work, that’s a video!

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For example:!

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3) Turn Annoying Customers into Content Inspiration:!

•  They Don’t call them FAQs for nothing, people!

•  Structure your content in a way that it helps your neediest customers

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For example:!

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-  They are SO EASY to create!

-  Boost your engagement!

-  Get MORE customer questions

4. Why Testimonials are a HUGE help:

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Check THESE out:

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Show me the data!

How to get your solutions in front of your prospects when they are searching:

-Competitive Intelligence -Keyword Research for your META TAGS -No cliché titles like “Hot Whatever Video Thang #12”

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Embedding works too:

6) Why it is SO important to create powerful Calls to Action:!

-Content is worthless unless it helps your bottom line.

-CTA’s MUST draw attention and MUST be clear. Title slides help so much

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#SEOCaseStudy

Annotations are great:!

#SEOCaseStudy

Cards are WAY more versatile:!

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Quick Example:!

7) Become an Industry Leader by knitting it all together on your site:!

1.  A single, editable page becomes a GREAT resource!

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Check this page out:!

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RANDOM DRAWING:

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Offers: All attendees will have access to:

A Content consultations with Josh Ochs

A Free 30-Day Trial of SEMrush Guru:

http://bit.ly/SEMrushFREE30-OCHS

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Poll:!

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Next SEMrush Webinar:

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Questions?

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Thank You!:!

Peter Starr Northrop Webinar producer; SEMrush

@SEMstarr

Josh Ochs MediaLeaders.com @JoshOchs

#YoutubeContent