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Getting Started on LinkedIn

Virginia GinsburgPresident & Chief Consultant

Swell Strategieswww.swellstrategies.com

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UPDATING YOUR PROFILELinkedIn

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Go to Profile > Edit Profile

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1. Update your photo with your new one2. Update your title to match the website3. Edit your location and expertise if needed4. Edit your contact info if needed5. Edit your link so that it is easy to remember

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Update your Background Summary with your new bio

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1. Click “Edit” for Skills2. Enable endorsements as shown3. Add areas of expertise

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Add your educational background

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FINDING CONNECTIONSLinkedIn

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When you go to “Edit Profile,” LinkedIn will recommend people for you to follow

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LinkedIn will suggest people with whom you might want to connect – just click the “Add Connections” icon at the top

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Search for specific people using the search tool

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Go to Connections > Find Alumni and search for people based on your alma mater

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Use the search tool to search for companies that might be of interest to you

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Go to Connections > Add Connections and search for contacts based on your email address

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USING GROUPSLinkedIn

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1. Go to Interests > Groups and search for relevant groups 2. Join groups that seem interesting to you

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1. Go to Interests > Groups and search for groups relevant to Bonafide2. Look at people who are members of the group, and ask to connect with them

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MAKING CONNECTIONSLinkedIn

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People have different privacy settings on LinkedIn.

Most of the time, when you click “connect,” you will get this pop-up box.

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1. Sometimes an invite is sent automatically without you needing to fill out information.

2. Note that in this case, LinkedIn recommends similar people with whom you could connect

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People with high security settings require you to know their email address in order to connect with them

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MANAGING YOUR CONNECTIONSLinkedIn

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1. Monitor the “add connections” icon for new invitations2. You can easily accept invitations to connect by scrolling over the invitation

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ACCOUNT SETTINGSLinkedIn

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Make it easy for people to connect with you!1. Go to your profile picture and select “Review” for Privacy & Settings2. Go to “Communications” and select “Select who can send you invitations”3. Use the settings shown

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You may want to adjust the frequency of your notifications

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Good Luck!Virginia Ginsburg

President & Chief Consultant Swell Strategies

www.swellstrategies.com