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HOW TO: Understand & Use Hashtags
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
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Hel
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Social Media Rules
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● Every social site has a culture○ understand | engage | innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
What are #Hashtags● The # sign followed by a word(s) - NO spaces
○ #InsertHere ● Used to categorize something / create context● Makes it searchable● Associates content with a topic
● To do research● Add / create context● Increase visibility● Join / encourage conversation● Measure (roi, engagement,
conversation, etc)● Add humor● Build brand value over time
Why Use Them
History of Hashtags...the where
Started in 2007 in a tweet-Part of Twitter’s successful IPO-popularized by use in news
Then used by Instagram
Adopted later by Facebook, Pinterest & G+
The HOW Hands-On-Examples
1. Promotion - events, products, services, brands, news2. Searching - live feed for monitoring people, companies, ideas, news3. Engagement - gives people / groups way and reason to communicate 4. Gain Followers - Insta & Twitter more likely to retweet / follow with 1-2 #s5. Create Relationships - people love common ground6. Exposure - giving people way to find YOU, can create your own keyword7. Cross promotion - can create convo across multiple platforms, can build
brand value for others (partners, sponsors, etc)8. Easy to follow - searchable & categorizes what you talk about9. Customer Input - can get you access to your tribe’s thoughts.
10. Measure ROI - creates a ruler for measurement. (hootsuite & hashtracking)
---Competitions, Live Q & A, Webinars...The source: http://thedigitalelevator.com/social-media/10-reasons-use-hashtags/
THE RULES:● Don’t Overuse
○ Jimmy & Justin #Hashtag skit (click to view it - it’s funny)!
● Use ON each platform needs to match CULTURE of each platform○ Don’t hijack (See hashtag fails slide)
● Don’t use them blindly. Research.
● RESPOND
● Promote your hashtag OFFLINE.○ Marketing is most effective across both
online & offline platforms.
Define Goals & Decide Where
● Goal = WHY are you using it
● Make sure a hashtag has a purpose○ Sometimes good to leave a post without. ○ It’s a balance.
Where...cont. Every Platform is different
● Twitter ○ Open, public, business / research driven, highly adaptable # # #
● Facebook○ Very personal platform, more private, direct, *Brand, humor &
personal engagement● Instagram
○ Medium personalization, younger demo, HIGHLY used for convo, contests, etc
● Pinterest○ Most use for categorization / branding - not necessary as it searches
keywords now● Google +
○ All the above. It’s a google product.
The #hashtag Fails:
● #McDStories● #Susanalbumparty ● #Frankenstorm (Urban Outfitters)● #Aurora (clothing line)● #NowThatchersDead = NowThatCher’sDead - AHH ● #LGBTFacts - gone right??
Click here for the details
Tools | Tips | TO DOs:Research, Research, Research
Promote - use it, cross promote it, pay itEngage - with others, events, news, trending,
Monitor - search it, board it, cross-check it
Use:Hashtagify.me
TagboardExtra tools for hashtag tracking + Integration
Automation: Hootsuite, Google calendar
TO DO cont...
A) Join: Meetup.com/Eureka-ScottsdaleB) Follow me online & let me know of other topics you’re interested in!
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Chelsea Dygert Dygert #ConsultMent
Talk: [email protected]
Stalk: . . . .
@cimforgivenat Local coffee shop
#YesPhx
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