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How to successfully launch your book or product – with charlie hoehn

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Page 1: How to successfully launch your book or product – with charlie hoehn
Page 2: How to successfully launch your book or product – with charlie hoehn
Page 3: How to successfully launch your book or product – with charlie hoehn
Page 4: How to successfully launch your book or product – with charlie hoehn

“Charlie is a crazy, impressive guy. He's workedalongside people like Seth Godin, Tim Ferriss, TuckerMax, and Ramit Sethi. He's helped launch New YorkTimes Best Seller campaigns, spoken at TEDx, was theDirector behind a launch that earned $2.6 million inrevenue over 10 days, and has been featured allover including places like New York Times, HuffingtonPost, CBS, Fast Company, Business Insider, and a tonmore. He also worked alongside Tim Ferriss during thepromotion and launch 4-Hour Body, which wasnumber one on the New York Times bestseller list andsold well over a million copies. It's also one of the topten most highlighted books on Amazon.”

Page 5: How to successfully launch your book or product – with charlie hoehn

“His own book, Play It Away: A Workaholic's Cure forAnxiety, is called “The cure to your stress” by TonyRobbins. His other book, Recession Proof Graduate,has been downloaded over 150,000 times, so thedude is just awesome. Charlie has a real diverseamount of skills. So as I was preparing questions, it felthard to just narrow down on what to focus onbecause he has so much knowledge. But I decidedto structure this interview into two parts. So the first willbe all about how to successfully launch your book orproduct, and the second will be about how to dealwith workaholism and the anxiety that can come withit. So Charlie, thank you so much for being here.”

Page 6: How to successfully launch your book or product – with charlie hoehn
Page 7: How to successfully launch your book or product – with charlie hoehn

“My first question is when you're

launching something, are there specific

elements that you want to make sure are

included in a launch like maybe you look

for a specific type of a product or

someone with a certain type of

audience or maybe it's just a gut hit for

you?”

Page 8: How to successfully launch your book or product – with charlie hoehn

“That's a good question. The number one

thing I look for now, and I have to say

I've been fortunate to have worked with

a bunch of winners, the ones that you

just listed. But I've also been a part of

unsuccessful launches that have been

equally illustrative and lessons learned

and figuring out why things don't work

and why things do work.”

Page 9: How to successfully launch your book or product – with charlie hoehn
Page 10: How to successfully launch your book or product – with charlie hoehn

“Can you talk about maybe for your

book, Play It Away, the process that you

went through with the data testers?”

Page 11: How to successfully launch your book or product – with charlie hoehn

“Data testing is one of my favorite things. It's a messyprocess. It just totally grounds you in reality. This is atendency with all creatives, I think, on some levelentrepreneurs, but especially with writers. They havea tendency to lock themselves in the cave formonths and months and months and months. Notliterally, but to hide themselves away from theirreaders to create this masterpiece. Then they finallyreach a point, often years later, where they're like,"Okay, it's ready to reveal to the world. Let's ship it."They release it, and they release it to a very tepidresponse or no response at all. They can't figure outwhy, and it's a very heartbreaking, humblingexperience because they just wasted a ton of timeand effort on something that no one wants.”

Page 12: How to successfully launch your book or product – with charlie hoehn
Page 13: How to successfully launch your book or product – with charlie hoehn

“For the people who are listening who

might not have an established blog or

something, I know that you also posted

this on Reddit too, right?”

Page 14: How to successfully launch your book or product – with charlie hoehn

“Yeah. There are forums and stuff on Reddit, allaround the Internet. But Reddit is obviously abig one and very active, and those people arebrutal. They're very much nerdy guys whowould never say these confrontational things tothe face. But in there, if you're not spot-on, thenicest human being or whatever, they'll jumpon you. So I wanted to get them on my projectbecause I want those kinds of people who arejust like, You're work is bullshit." I want to hearthat because I want to be able to know what'striggering that. If they have a point or it's justbecause they don't like me, whatever.”

Page 15: How to successfully launch your book or product – with charlie hoehn

“I need that feedback. I can't havesycophants surrounding me just telling mehow great my work is, and it's the same withevery author. Every creative is going to beasking their friends and family for feedback.But guess what? Those people, they aregoing to stroke your ego every time. Youneed people who aren't emotionallyinvested in you telling you whether yourwork sucks or not because that's realfeedback and that's what will allow you tohit a bigger audience successfully.”

Page 16: How to successfully launch your book or product – with charlie hoehn
Page 17: How to successfully launch your book or product – with charlie hoehn

“Is there anything else that you would

either want to say about that or any

other tips as far as just like once people

are actually on your Amazon page

getting them to purchase the book?”

Page 18: How to successfully launch your book or product – with charlie hoehn

“Titles. I think title is so important, and like Play ItAway, perfect title, terrible for marketing. It's aperfect title because it encapsulates the main idea inthe book, which is important. It's bad for marketing itbecause if I told you to read a book called Play ItAway, you would have no idea what the hell it'sabout and it's not a compelling title that makes youwant to open the book, right? I have to explain thatthis is a book about adding play to your life andcombating anxiety naturally and free and finding abalance in your life. There are all these benefits to thebook which you can read about but it's not obviousin the title. Great titles are like, oh, you just know. It'shard to nail it. A great title is Think Like a Man, TalkLike a Woman. I forget what it is.”

Page 19: How to successfully launch your book or product – with charlie hoehn
Page 20: How to successfully launch your book or product – with charlie hoehn
Page 21: How to successfully launch your book or product – with charlie hoehn

Want More?

If you liked this, there’s plenty more where it come from.

Let’s stay in touch!

We can connect in any of these places: Main website:

http://www.RachelRofe.com

A Better Life Podcast – where these transcripts are taken from:

http://www.rachelrofe.com/podcast

Page 22: How to successfully launch your book or product – with charlie hoehn

Rachel's books – Learn new ways to

improve your life:

http://www.rachelrofe.com/booklist

Twitter: http://www.Twitter.com/RachelRofe

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YouTube: http://www.YouTube.com/RachelRofe