How to Sell Tickets on Your Website or Blog

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Congratulations! A customer has visited your site and is dying to attend your next event.

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Now we need to guide her through the checkout process to help her make a purchase.

Sending the buyers off-site can be a big problem, losing you ticket sales and revenue.

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Most organizers promote on their own websites (or a client’s website) then send the buyer to another site to make a purchase.

We’ve identified 4 reasons why you should keep buyers on your site, from the first visit to the confirmation page.

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Don’t Redirect The Buyer

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A redirect is when a user clicks a link and is moved to another domain.

This is how most ticket platforms work, taking the customer to their domain to checkout.

This process is usually quick and unnoticeable but sometimes fails, especially on mobile.

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Studies have shown that redirects lose up to 5% of interested customers.

These customers have already clicked the ‘buy’ button but drop out of the sales process! This could cost you a lot of ticket sales in the long run.

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Don’t Distract The User

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Imagine you’re the buyer.

You find an awesome event and spend a few minutes on the website looking and pictures and reading the event description.

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You’re psyched for the event and click the ‘buy’ button, then you’re redirected to a different site with a completely different look and feel.

This breaks mental focus and distracts you from your goal of buying a ticket.

The jump from one site to another interrupts the customer’s train of thought and can result in lost sales

Keep the buyer on your site and control the user experience (UX) from first visit to repeat purchase with your branding and messaging

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Keep Them On Your Site After Purchase

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If you sell tickets directly on your website, you can choose what to show the buyer after checkout. After buying a ticket on a 3rd party site is the customer going to navigate back to your site?

They’ll probably make a note of the ticket in their calendar and then close the window or engage with the 3rd parties content. This good for the ticket platform and bad for you

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Try engaging them with a video or photos of past events, or show them more upcoming events that they might be interested in attending.

We spend a lot of time and effort creating content for customers and need to take every chance to put it in front of them.

Don’t send customers away!

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Increase Your Event Page’s SEO

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Ranking high in Google is difficult, so you need every SEO boost you can get.

A good search ranking could make or cost you millions!

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What effect does selling tickets on your website have on SEO?

It keeps customers on your website longer, a huge factor in SEO. It also lowers bounce rates.

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Despite the benefits, many event organizers still don’t sell tickets directly from their website.

They are worried that it is too expensive, and that they don’t have a dedicated IT guy to work on the website full time.

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Previous solutions have been clunky and expensive, luckily there are great startups offering easy solutions. Find a service that works for you and sell your tickets on your domain.

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The Social Ticketing Platform