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A presentation by John Larkin (@jlarkin353) of PropelAd.com about how to promote your business on Facebook. Presentation is divided into two halves. First half is about promoting your Facebook page organically - how to engage and grow your Fanbase. Second half is all about Facebook Advertising & how to target efficiently.
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Connecting e-Commerce to Advertising
John Larkin - PropelAd
Promoting your e-Commerce Store on Facebook
Build Your Brand
• Build a Community • Interact with Fans• Be Responsive• Be Personable• Be Open
Try using it for Customer Service
(Assuming you do it well!)
Facebook is Changing
It is becoming more and more like TVPay for reach
Reaching the World is Not Free
Facebook Advertising
Page Like Adverts
• To get new fans
• Spread awareness
• Brand building
Facebook Advertising
• Cheap CPM• Limited space• Good for
testing copy / image
Right Hand Side Adverts
Facebook Advertising
• Lots of space• Image is
essential• Include a call to
action!
News Feed Adverts
Facebook Advertising
News Feed
Page Like
Right Hand Side
Optimal Image Dimensions
Facebook Targeting
• Your fans• Your fans & their
friends• Advanced targeting
options• Custom audiences• Lookalike audiences
Targeting Options
Facebook Targeting
• Good place to start• If you have 5k fans you
only reach about 800 every time you post
• Create a benchmark
Start with your Existing Fans
Facebook Targeting
Creating a Target Audience
• Stay focused• Think niche to
maximise learnings
• What Facebook pages do they like?
Facebook Targeting
Custom & Lookalike Audiences
• Import existing customer details (anonymously)
• Facebook look for matches
• Retarget them with Adverts
• Find customers with similar traits in a different geographic area.
Custom Audiences
Lookalike Audiences
