How To Promote A Facebook Page

By Dexter Patterson www.drpmarketingsolutions.com

Share links of other brands you like and encourage

them to do the same

Seek collaborations and always be networking

New eyes are what you want!

Always Look to Collaborate

Don’t ever forget to say THANK YOU!

Respond to all people that comment on your posts

Crowd Source All Big Ideas

Let fans vote on new logos, graphics, etc..

Make them feel like their voice matters

Make Supporters Feel like VIP’s

If all you do is sell you will not have success with your

Facebook Marketing

Use the 80-20 Rule

80% of the time share content not related to selling

20% of the time promote your product or services

Share the personal story of your brand

Remember we are all people behind these computer screens

Don’t oversell on Facebook

Every post should have some sort visual attached

Share lots of videos

Videos loaded directly into FB are more visible

Remember FB loves FB!!

Text only updates rarely get much traction on FB Pages

Visuals Rule Facebook

If you have anything major coming up create a Facebook event

from the Facebook Page to promote it

New product or service launch

Company events

Speaking engagements

Webinars

Create Events For Everything Major on FB

Want someone to support you? Give them

something for FREE once in awhile! Create a compelling Lead Magnet to capture emails

E-Book

How to list

Cheat Sheet

Complimentary Consultation

Offer FREE Giveaways

What is engagement?

Engagement is when someone likes, shares, and comments on

your posts

Engagement is what gets you in the News Feed

Organic reach has dropped dramatically on Facebook

Without engagement only about 2-5% of your fans see your posts

in the news feed

Respond to everyone you can that engages with your brand

Focus on Engagement

Only post 1-2 times a day for Facebook Pages

Min. once a day M-F

Focus on telling your brand’s story

People love stories!

All posts should be visually focused

Multimedia approach is ideal

Say thank you to the people that support

Don’t Spam

HAVE FUN!!

Final Posting Tips!