How To Outrank Your

Competitors on Google

(Step by Step Process)

Awards and Recognition

180fusion has been ranked on the Inc. 500 list

of Fastest Growing Private Companies for two

consecutive years at #176 and #651.

180fusion’s partnership with Google gives it a

competitive edge, including unique insights into

web, social, and mobile marketing.

Ranked #124 on Deloitte’s Technology Fast 500, a

ranking of the 500 fastest growing technology, media,

telecommunications, life sciences, and energy tech

companies in North America.

180fusion is no longer a Private Company!

Deluxe Corporation sought the best provider of

SEO and SEM services vetting 180 fusion over

any other brand in the industry

CIOReview named 180fusion as one of the CIO

(Chief Information Officer) Review’s Top 50

Google Solution Providers for 2015.

180fusion has been selected for the third

consecutive year in the Search Engine

Optimization category and awarded into the Hall

of Fame for Top SEO Company.

180fusion has been recognized with the Better

Business Bureau Online and Better Business

Bureau Accreditation and holds an A ranking.

180fusion has been named the Top Local SEO

company in the United States by Clutch

Research Firm. 180fusion ranked #1 for Local

SEO firms based on their ratings across several

areas.

180fusion has been recognized with the Better

Business Bureau Online and Better Business

Bureau Accreditation and holds an A ranking.

Ranked #1 as the Top Local SEO company in

the United States by Clutch Research Firm.

180fusion has been featured as a digital

marketing expert for several Forbes articles.

180fusion is a repeat contributor to respected

blog Search Engine Journal.

3 Pillars of Organic Search

Relevance Authority User Experience

Step 1 Look at the Neighborhood

• What is Google Showing

Top Down (Ads, PLAs,

local, etc)?

• Do the Meta Titles and

Descriptions look well

optimized?

• What do domain metrics

look like (Domain

Authority)?

• What do page metrics

look like (Page Authority)?

Tools: Moz Toolbar

Step 2 Look At Competitors

Look At Keywords

Optimized URL

Optimized

<H1> Tag

Image has keyword

Rich Coding

Optimized

<H2> TagWhitepaper for Lead

Gen

Strong Supportive

Content

Competitive Metrics

Particulars emusic.com pandora.com last.fm play.google.com spotify.com itunes.apple.com

Traffic Estimates

Similar Web (Total) 1M 123M 33.2M 994.90M 190.70M 226.30M

Organic Traffic Value (SEMRush) 26.8K 14.5M 3M 577M 9.1M 137M

Domain Metrics

Domain Authority (Moz) 78 85 91 100 89 100

Trust Metrics

Trust Flow (Majestic) 64 70 83 94 87 31

Citation Flow (Majestic) 51 53 81 92 71 41

TF / CF (Majestic) 1.25 1.32 1.02 1.02 1.23 0.76

Domain MozTrust 6.28 6.76 7.49 7.46 7.16 8.08

Links

Referring Domains (AHRefs) 25,039 69,572 225,044 1,414,672 63,715 95,341

Total Backlinks (AHREFS) 1,780,998 9,818,559 144,426,713 2,752,918,253 8,842,490 6,569,145

Tools: Majestic.com

Step 3 Do Your Keyword

Research

Keyword Research

Select Target Keywords Based On

Keyword Relevance, Search Volume &

Profitability

Your Popularity Vs. Competitors

Number & Type of Competitors in Search

Results Pages

Your Rankings Vs. Competitors

Your Contents Availability &

Optimization Vs. Competitors

Your SEO Competitive Analysis With Target Keywords

1. KWFinder.com

2. SEMRush.com (For competitors ranking keywords)

3. Google Keyword Planner Tool

4. Google (Autosuggest)

1. SEMRush.com (If you already have rankings in the top 100)

2. Rank Ranger

3. Serp Cloud

Orange County Detox | Initial Keyword Research

Relevance

URL’s should be short and contain

keywords relevant to the page

content

Website should have a blog or other

type of content stream supplying fresh

and up-to-date content to users

SEO Landing pages should

have supporting pages (i.e.:

Blog content strategically

linking to them)

Image Optimization with Title and Alt

Tags that are keyword rich

SEO landing pages should

have 700+ words of content

with natural iterations of

keywords that is useful to the

end user

<H1> Tags are keyword

rich

Structured Data and Markup where

Possible

Meta Descriptions are compelling

for high click-through rates

Keyword Rich Title Tags

Step 4Write Your Meta Data

SEO Meta Data Comparison

Tools: internetmarketingninjas.com//seo-tools

Meta Titles & Descriptions

Step 5Do Your On-Page SEO

1. Optimize the URL if Possible to contain your

target keyword

2. Start your Title Tag with your Primary Keyword

3. Use an <H1> Heading Tag with your Primary

Keyword

4. Write Long and Useful Content

5. Use your Primary Keyword 3-4 times in the

content (and within the first 100 words)

6. Include 2-3 LSI Keywords

7. Optimize the First Image with an Alt Tag that has

your primary keyword

8. Include Multi-Media Where Possible (i.e. videos)

9. Use Internal Links to other pages of your site for

references

10.Make sure to offer a form or other prominent Call

To Action (i.e. phone call)

Top 10 On – Page SEO Factors

Latent Semantic Indexing (LSI) is a mathematical method used to determine the

relationship between terms and concepts in content. The contents of a webpage

are crawled by a search engine and the most common words and phrases are

collated and identified as the keywords for the page.

At the Bottom of the Search Results via Tools like LSIGraph.com

Step 6Leverage Your Blog

1. Look at competitors and gauge how often you

need to blog

2. Create at least 1 or 2 “evergreen” blog posts to

support the core internal SEO landing pages

3. Do Keyword Research (Look at Questions)

4. Create a post no shorter than 500 words

5. Internally link your “Keyword” to the internal page

that you want that page to rank for

6. Use a couple of natural “external” links here as

well to be a real information resource

Top 5 Blog Best Practices

Blog Strategy

Decide on your

trophy keywords and

have fully optimized

SEO landing pages

dedicated to this

theme or keyword

cluster

Create blog posts or

articles on your site.

These articles

strategically link to

the SEO landing

pages with optimized

anchor text

Perform outreach;

building links and

mentions to these

blog posts on

topically relevant

websites

Share these blog

posts and links via

social media

channels

Build links directly to

the SEO landers and

home page of the site

for a natural and well

rounded link-scape

Find Good Content

Tools: ahfres.com Content Explorer

Internal Linking

Homepage

Category A

Post

Post

Post

Category B

Post

Post

Post

Category C

Post

Post

Post

Step 7Off-Page SEO

Offsite Competitive Analysis

Tools: ahfres.com & Majestic.com

Tools: ahfres.com

Link Intersect

Our Content Marketing Process

Identify Publisher Brainstorm topics Pitch to publisher We write the article We insert your link

We deliver the article Editorial review Links are live Push Out via

Social Media

Channels

What Makes our Links Better?

What Makes Our Links Better? Quality Metrics

Publisher Quality – Ex. Mashable,

BusinessInsider.com, Huffingtonpost.com, Inc.com,

Technorati, and many more

Content Quality - Our team of writers is hand-selected

and rigorously vetted for quality of writing and

expertise on a broad range of topical expertise, we

pride ourselves on our ability to compose content

that’s interesting, share-worthy and highly relevant to

your client’s industry.

In-content Links- Most link building companies get

you links in the author bios. Not us. We get real,

contextual, relevant, in-content links that provide

long-lasting value.

Domain authority – Based on Moz’s domain

authority metric.

Relevance – We align our publishers with your

offering to achieve topical relevance.

Social Engagement – We work with publishers that

share and tweet our content.

Freshness – We work with publishers that publish

content regularly.

Uniqueness – All our content is 100% unique,

developed and written by our team of writers

specifically for you.

1. Find Sites that have high levels of Trust and

Authority (Tools Majestic.com for Trust and

ahrefs.com for Authority)

2. Create a useful article of use for the audience of

that website

3. Insert a link back to either:

1. Internal SEO Landing Page

2. Blog Post

3. Home Page

4. Alternate Anchor Text along the way

5. Go after a mix of authoritative and niche specific

domains

Top 5 Link Building Best Practices

Tools: ahfres.com or Majestic.com

Anchor Text

Tools: ahfres.com or Majestic.com

2017 Anchor Text Best Practices

Normal Branded Website (i.e. 180fusion.com)

• Branded Anchor Text: 70%

• 180fusion

• Naked Links: 20%

• 180fusion.com

• www.180fusion.com

• https://www.180fusion.com

• Generic Anchors: 5%

• Here

• Website

• LSI & Partial Match Anchors: 1-5%

• Exact Match Anchor Text: 1%

Exact Match Domains (i.e. BestSEOCompany.com)

• Naked Links: 70%

• www.bestseocompany.com

• Bestseocompany.com

• https://www.bestseocompany.com

• Generic Anchors: 20%

• Here

• Website

• LSI & Partial Match: 5%

• Branded / Exact Match Anchors: 1-5%

Tools I Like

Top Tools:

1. SEM Rush- Best IMO for Competitive Analysis and very useful for Keyword Research

2. KW Finder- The Best Keyword Tool to gauge levels of competition and get realistic search volume

3. ahrefs- The largest crawl out of any of the tools. Updates frequently and has good ways to gauge

progress as a whole (referring domains, URL Rating, Domain Rating, Top Pages)

4. Majestic- The best gauge of link quality with the Trust Flow Metric

5. Rank Ranger or SerpCloud- Rankings Tracking Tools

6. Google Search Console: Gauge errors, view sitemap, technical SEO pieces

7. Raven: Great crawl tool to help identify broken links, image optimization, duplicate content, etc

SEO Timeline

0 3 6 9 12 24

SEO TIMELINE

Month

Phase

Campaign

start

Significant

Initial results

show

Typical break-

even on SEO

investment

Early

profitability on

SEO

investment

Strong results

+ very

profitable

campaign

Top Rankings

& Income

Rankings, and the significant ROI

that they generate, are earned.

The best SEO campaigns take time

to grow, and results typically trail 60

to 90 days after work is performed.

180fusion campaigns usually see the

following milestones:

• 90-120 days for results on long tail

keywords

• 180 days for revenue growth to

pay for SEO investment

• 360 days for top positioning on

national or highly competitive

terms

Expand

Campaigns

Thank You