o r… wha t no t t o do w i t h

you r f r e i gh t when

exh i b i t i ng a t a t radeshow

How To Lose Your Freight

i n 1 0 D a y s

Don’t know what you have til it’s

goneSix, Eight , Thirteen… whatever.You may not lose al l your

freight , but i f you don’t have the correct piece count on

your paperwork you could lose some of i t .1

-said the exhib i tor whose

f re ight is in some warehouse,

somewhere .

What do you mean there’s

no

paperwork?

I left it right on top of the

crate.

“2

Booth numbers are to shipments what breadcrumbs

were to Hansel and Gretel . I f no one knows where i t ’s going, i t probably won’t get there.3

Hey baby, can I get your number?

One suref i re way to lose your f re ight is to schedule your

t radeshow logist ics in to the show but not out of the show. Oops.

What goes in,Must come

out.

4

Where’s the show at?

Minneapolis? Maybe. Indiana? Perhaps.Mindianapolis? Ok, sure.

5

Leave the packing to…

… no one. Show’s over. Go ahead,

step away from the booth and just go on home.

6

Don’t you put

a

label on me.

-

7

It’s not what’s on the outside…

well, ok it is. No labels on the outside of the crate and no one

knows what’s on the inside of

Ship your booth with a guy.

Who knows a guy.Who has a truck.

Use a non-tradeshow carrier. And maybe your freight will get there.

Or not. 8

What’s in a Name

Remember when your mom used to put your name inside your jacket in case it got lost? Yeah, like that. Put

your name on all your stuff. And then check the lost and found.

9

Roll the dice.

Pick a carrier, any carrier. Choose your trade show shipping company based on a business card you found in your desk. Or better yet, try the yellow pages.

10

Decide you want to

keep your freight

after all? I t ’ s p r o b a b l y t i m e t o t a l k w i t h

H i g h Ro a d I n c o r p o r a t e d .

N e e d s o m e m ov e o u t t i p s f o r y o u r n e x t s h o w ?

D o w n l o a d o u r 4 E s s e n t i a l T i p s b e l o w.