IntegratingSOCIAL MEDIAinto Marketing

With Mike Allton & SEMrush

How does social media integrate into our overall marketing plan and strategy?

● What Do We Mean By Social Media?● How Social Media Can Be Used● Social Media’s Place In Marketing● Social Media Best Practices● Examples

What Do We Mean By Social Media?

Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram

YouTube, Vine, Meerkat, Periscope, Blab, SlideShare and others.

Social Media Active Users

How Social Media Can Be Used

● Broadcasting● Branding● Relationship Building● Business Development● Learning● Social Proof

● Customer Service● Testing● Search● Sales & Prospecting● Listening

Social Media’s Place In Marketing

#Hashtags

● Generic hashtags like #Marketing connect your content to others.

● Unique hashtags bring viewers into your conversations.● The #SiteSellPresents Hashtag:

○ Tweeted 525 Times○ Received 11,773,745 Impressions

Social Media Best Practices

● Be Present● Focus On The Best Platform● Own Your Content● Single Voice

● Entertain, Educate, Engage● Measure● Curate

Examples - Michael Hyatt

Examples - Guy Kawasaki

Examples - Manly Pinterest Tips

Thank You!

Mike Allton

Twitter: @Mike_Allton | Google+: +MikeAlltonwww.SiteSell.com/blog | www.TheSocialMediaHat.com

SEMrush

Twitter: @semrush | Google+: +SEMrushwww.SEMrush.com