1.Cloud-based Platform for Mobile Applications and Push Services Kaan Bingol, Co-Founder & CEO idem Babakan aan, Marketing DirectorNetmera for Brand Communication and Campaign Management

2. Smart Phone RevolutionSmart phones are connecting the world. Rate of adoption is; 2x faster than the internet3x faster than the social media 10x faster than the pc 3. Apps are ruling this new worldAverage time spent using smart phones per day: 2 hours 38 min. 4. Mobile is always relevant! Welcome to London! You can get your rental car from our office at level 1!Dont forget to redeem your points today, before they expire.Show is about to start! Time to get your place and a nice coffee. 5. Build A Relationship Dont deliver messages, build a relationship Take your place there with an app! Ensure it gives value to users Be engaging and interactive Nail your app in there! What you need: 1APP 6. What is Netmera? Netmera is aMobile Application Engagement Platform It is integrated into your mobile app with a small piece of code Managed via very easy to use control panel on webGives you mobile app messaging services including detailed targeting, push messages, pop-ups and campaign analytics It also helps developers with app development and reduces time to market 7. Netmera Features App PublisherApp Developer Supports:Segments & TargetsBackend as a ServiceMessage CreationEngagement Analytics 8. Mobile App Campaigns How to get best out of it? 9. How is it used? Lead user to buy (Increase sales)1.Inform users (About new content, transactions etc.) Increase loyalty2. 3. As a part of loyalty programs (Gaining points, coupons) Useful content (Related information, news, magazine) GamificationPush messages as a service4. 5.Campaigns, coupons, advertising etc.Subscriptions (News, bulletins etc.)Other cases 10. Industries E-commerceMarket PlaceRetailOthers TelecomMediaGameFinance 11. How to get best out of mobile app campaigns with Netmera1Start with Targeting2Create a Message3Evaluate 12. 1. Find the right person Use their own preferences: Demographics Interests Mobile devices CRM TagsLocation Geo Location Geo FencesDepend on users in-app behaviors such as: Open rates Time spent in app Purchasing frequency Custom events from your systemAutotrigger your messages based on: In-app user actions Events happening in your system 13. 2. Create a message Reach your users with:Regular push campaigns Rich push campaignsPop-ups Add parameters Custom sound Badge increment VibrationReach even opt-out users Design pop-up size based on your needs Insert rich mediaInsert images Links Maps Video etc Store them in push inbox 14. 3. AnalyzeCampaign Analytics Success rates Push open rates Click through rates Device infoApp AnalyticsBugs and errorsApp open rates Time in app Install rates Customized action ratesException details Exception grouping 15. Promoting Classifieds Location matters! Use location based targeting to show offers that are close to buyers.HOT ON SALE! This villa is now on sale!1.000.000 TLDetails HereSell push notifications as an advertising medium to sellers to promote their offers. Send push reports to prove your effectiveness! 16. Product Found! We found the car you have been looking for!Mercedes SLK Class 40.000 Click for detailsFinding what you need is tough. Help buyers find what they need by using tags, or alert them when there is a lower price. 17. Lower price alertLEATHER BAG 750 Quantity 1 Add to cartAlert lower pricesDetails35-40 cmOtherInvolve your customers in this process, ask if they are interested. Send alert messages only to interested customers using tagsBrown leather bagSizeIncrease customer experince with lower price alertsCotton liningBag Alert 18. Flash Sales Case This deal ends in 10 min and never repeats!Create an urgency to lead flash sales!Use countdowns or running clocks to build this urgency.750 360Lead customers directly to their cart when they take the offer. 19. Abandoned Cart Case Push your customers to complete abandoned carts!Use Autotriggered messages. Encourage customers to complete their buying action with special offers. 20. Abandoned Cart CaseYour cart contains products. Finish your shopping now and get free shipping!