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SEO Audit Report and Strategic Plan to Improve Your Organic Website Traffic February 26, 2016 To: Your Name Manager of Your Company From: Anthony Ragland Strategist at Smart Digital

How To Improve SEO Website Traffic?

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Page 1: How To Improve SEO Website Traffic?

SEO Audit Report and Strategic Plan to Improve Your Organic Website Traffic

February 26, 2016To: Your NameManager of Your Company

From: Anthony RaglandStrategist at Smart Digital

Page 2: How To Improve SEO Website Traffic?

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

Page 3: How To Improve SEO Website Traffic?

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

On-The-Page Factors Off-The-Page Factors

Page 4: How To Improve SEO Website Traffic?

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

• Content (Quality, Fresh, Duplicate, etc.)

• HTML (Meta Tags, Structure, Headers, etc.)

• Architecture (Crawl, Speed, URLs, etc.)

On-The-Page Factors Off-The-Page Factors

Page 5: How To Improve SEO Website Traffic?

Search Engine OptimizationThe creative and technical process of improving the

placements and clicks to your website from the organic search engine results pages (SERPs).

• Content (Quality, Fresh, Duplicate, etc.)

• HTML (Meta Tags, Structure, Headers, etc.)

• Architecture (Crawl, Speed, URLs, etc.)

On-The-Page Factors

• Links (Quality, Quantity, Text, Spam, etc.)

• Trust (History, Authority, Reputation, etc.)

• Social (Signals, Shares, Integration, etc.)

Off-The-Page Factors

Page 6: How To Improve SEO Website Traffic?

Our Plan & Approach Data, Data, Data, Data …

Page 7: How To Improve SEO Website Traffic?

Our Plan & Approach Data, Data, Data, Data …

Smart Data-Driven Decision Making

Page 8: How To Improve SEO Website Traffic?

Our Plan & Approach Data, Data, Data, Data …

Smart Data-Driven Decision Making

4 Types of Web Analytics Quantitative (clickstream)

Qualitative (active research) Competitor Intelligence

User Targeting & Behavior

Page 9: How To Improve SEO Website Traffic?

Data Collection Process

Page 10: How To Improve SEO Website Traffic?

Data Collection Process

I’ll Use SEO Tools To Collect Your Website Data

Page 11: How To Improve SEO Website Traffic?

Data Collection Process

I’ll Use SEO Tools To Collect Your Website Data➡ Crawl Your Website Data w/ a Multiplicity of SEO Tools ➡ Collect, Clean and Analyze Your Google Analytics Data ➡ Collect, Clean and Analyze Your Search Console Data ➡ Collect and Analyze Your Website Usability Data ➡ Collect and Analyze Your Website Competitor Data

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Data Analysis Process

Page 13: How To Improve SEO Website Traffic?

Data Analysis Process

I’ll Deep Dive Into Your Data Looking for Gems

Page 14: How To Improve SEO Website Traffic?

Data Analysis Process

I’ll Deep Dive Into Your Data Looking for Gems ➡ On-page SEO Audit & Analysis of Your Website ➡ Architecture and Structure Examination of Your Website ➡ SEO Content Analysis and Content Style Review ➡ SEO User Experience & Interface Analysis & Testing ➡ Off-page SEO Audit & Analysis of Your Website

Page 15: How To Improve SEO Website Traffic?

Your SEO Deliverables

Page 16: How To Improve SEO Website Traffic?

Your SEO Deliverables

You’ll Receive The Following SEO Deliverables

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Your SEO Deliverables

You’ll Receive The Following SEO Deliverables➡ The Clean SEO Data We Collected from Your Website ➡ Comprehensive SEO Audit Report of Your Website ➡ Strategic & Tactical SEO Plan for Your Website

Page 18: How To Improve SEO Website Traffic?

Let’s make a deal …