HOW TO GET STARTED WITH SOCIAL MEDIA

AN EASY GUIDE TO BECOME A SOCIAL MEDIA STAR BY @jrequenafranco

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Finding your audience

What is all this social media about?

Sharing valuable content

Creating conversations

Connecting with them

Experimenting, Testing, paying attention

STEPS TO BECOME A SOCIAL CHAMPION

1.  Fix your social profiles (LinkedIn, Twitter and any other) 2.  Start publishing content (in an automated manner) 3.  Connect with influencers and their audiences 4.  Manage your audience (in an automated manner) 5.  Post, listen & experiment

How does my profile should look like?

TIPS OPTIMISING YOUR SOCIAL PROFILES

TIPS for optimising LinkedIn: •  You can edit your public profile setting to show only the

information you want or not to show at all •  You must display your full last name to have a public

profile related to your picture •  To be indexed by more search engines – choose ‘make

my public profile visible to everyone’ •  Update your profile with additional sections and

information •  Update your profile regularly to keep it current •  Customize your URL by going here and clicking Customize

your public profile URL down on the right-hand side. •  Configure your own Linked in profile badge here. •  Search engine optimise your profile. Search linked in to

find key terms you want to be found by and ass these keywords to your headline and summary in your linked in profile.

TIPS for optimising Twitter: •  Create a twitter profile here •  Before tweeting you need to optimise profile to be seen as

credible and professional •  Develop a compelling description about yourself including

your skills (hashtags) •  Including: appropriate profile picture, cover image, twitter

name and description as well as ensuring website is linked •  Make sure your cover image is exactly 1252 pixels wide

and 626 pixels high. Use this guide to develop your SM imagery

•  Use and monitor hashtags – you shouldn’t be too specific. The best starting point is analysing your competition.

•  Invite your current personal & professional network to start with

•  Promote you are in twitter via email signature, and other social networks

Where do I find the best content to share?

HOW TO CURATE CONTENT? (For beginners)

1.  Create a Feedly account (here) 2.  Install Feedly in your chrome browser (recommended) and

any mobile devices (share on the go) 3.  Follow top Marketing blogs (Top list example here) 4.  Install a ‘news aggregator’ in your phone and/or laptop

(e.g. Feedly, Flipbook or pulse) 5.  Read, Read, Read 6.  If not enough - use tools to help you curate (Buffer,

Buzzsumo, Topsy, Google alerts, )

How do I publish content in an automated manner?

HOW TO AUTOMATE YOUR POSTS

1.  Create a Buffer (or Hootsuite) account 2.  Find cool content to share 3.  Schedule your posts (buffer them) 4.  Experiment, analyse and keep calm!

How do I grow my audience?

HOW TO GROW YOUR AUDIENCE?

1.  Publish relevant content 2.  Find influencers (follow relevant followers). Use tools to find them

(Klout, Followerwonk, Influencer program) 3.  Follow any one that follows you (manage your audience via

Unfollower or other similar tools) 4.  Engage with your audience (favorite, retweet, mention) 5.  Be consistent! Set up a daily goal e.g. 3 posts, 15 follows, 5

favorites and 2 mentions = 15 mins!

Don’t give up! Post, follow, engage and listen!

LISTEN, POST AND MEASURE!

1.  Use a tool to listen relevant keywords (Hootsuite) 2.  Engage in valuable conversations 3.  Share content in those conversations 4.  Measure your results 5.  Keep sharing!

THE POWER IS IN YOUR HANDS!