How to Engage YOUR Audience and Keep Them Interested

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    22-Jan-2018

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How to Engage YOUR Audience and Keep Them InterestedSara WhitfordLookoutPublishing.comhttp://LookoutPublishing.comAbout Me I live and work in Emerald Isle. Ive been developing websites since 1996. I fell in love with WordPress back in 2010 and I think its the greatest thing thats happened to website development EVER. My favorite accomplishment is that Im Mom to a very cool 14-year-old named Isaac. I have a historical fiction series that hangs out on the bestseller lists at Amazon.com.In this presentationWere going to talk about how to: Identify your target audienceGrab their attention Keep them engagedWe will talk about how to get the right visitors to your site, but first, an important question Who is your audience? Teenage boys or baby boomers? Well-heeled or budget-conscious? Men or women? Families or singles? Traditionals or progressives?How are they visiting?Mobile or Desktop?Does it matter?How much site traffic comes from Desktop vs. Mobile Devices?From stonetemple.com Digital Marketing Researchhttp://stonetemple.comHow about actual time spent on individual websites on Desktop vs. Mobile?From stonetemple.com Digital Marketing Researchhttp://stonetemple.comStoneTemple.com Digital Market ResearchMobile drives more traffic worldwide, but desktop users spend more time on site.http://StoneTemple.comBut why?Heres a little story about two friends getting dinner out after a day of shoppingA Tale of Two RestaurantsFACT: Mondays are Build Your Own Burger for only $5 at Hibernian PubTheir burgers are AH-MAZ-ING!Mary, the friend who is driving knows this, but theres a problemIts not Monday. Its Thursday.And Mary doesnt remember what kinds of specials they have on Thursday nights.No problem! says her friend, Julia. Ill just visit their website and find out!The site is mobile-responsive. Thats good. She clicks on the menu icon.Next, she clicks on Menu.Uh-oh Julia is 42. She hasnt admitted to herself yet that she needs reading glasses. (And shes not going to spend all day pinch-stretching the menu to read it.)Their menu is tiny! she says. Where else did you have in mind?I really am in the mood for pub food, Mary replied. Search for other pubs.Julia goes to another website for a restaurant called Tral Irish Pub.When she gets to their menuHmmHmmBINGO!Julias heart leaps! They haveShepherds Pie! We have to go here, Julia says.Nice work, Tral!Lets shift gears for a minuteWebsite Speed Matters A slow-loading site can kill your chances to reach people on the mobile web. If they do stick around long enough for your site to load, you might very well have eaten up a big chunk of their data allowance for the month. Optimize images (file format, Photon, use right image size for location) Avoid unnecessary bells & whistles. (Just because you can do something on your website doesnt mean that you should.)First ImpressionsWhats front and center?Whats front and center?Highlight Social CredHighlight Social CredKeep them interested.Lets go back to the restaurant analogy Lets go back to the restaurant analogy Examples of SomeWorthwhile Subscriptions CVS Hobby Lobby JoAnn Bookbub Dr. Axe MyDesignDealsNewsletter Content Ideas Value-added content Blog posts VideoDiscountsHelpful tipsTerranceTalksTravel.comAutomated ContentPost-by-postSummary emailsHow to get subscribers Decide on what service to use1. Default WordPress Subscriptions option2. MailChimp In-store, in-business sign-ups Pop-up (like Longhorn Steakhouse) Facebook Call-to-Action (CTA) button CTA box in prominent areas on siteGee, Sara All of this is great information, but its dependent on someone already knowing about my business or visiting my site. How to attract visitors Think about how youd have promoted your business in the days before the World Wide Web. Yoast SEO Keyword research is key!Google Business/Bing PlacesFirst Place on Google How to attract visitorsAdvertising Google AdWords Facebook Ads Pinterest, Twitter, InstagramMutual linking between related businessesHow to attract visitors Blogging YouTube Podcasts InfographicsHow to attract visitorsSocial Media Remember, not ALL social media is useful for all businesses. Regarding Twitter Regarding Facebook Regarding Instagram Regarding PinterestEverything boils down to thisMake your online presence something that adds value to your potential customers lives and theyll value you and your business in return.For more information and resources: lookoutpublishing.com/toolshttps://lookoutpublishing.com/toolsThank you for listening.l o o k o u t p u b l i s h i n g . c o m