How to Engage YOUR Audience and Keep Them Interested

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    22-Jan-2018

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<ul><li><p>How to Engage YOUR Audience and Keep </p><p>Them InterestedSara Whitford</p><p>LookoutPublishing.com</p><p>http://LookoutPublishing.com</p></li><li><p>About Me I live and work in Emerald Isle.</p><p> Ive been developing websites since 1996. </p><p> I fell in love with WordPress back in 2010 and I think its the </p><p>greatest thing thats happened to website development EVER.</p><p> My favorite accomplishment is that Im Mom to a very cool 14-year-old named Isaac. </p><p> I have a historical fiction series that hangs out on the bestseller lists at Amazon.com.</p></li><li><p>In this presentation</p><p>Were going to talk about how to: </p><p> Identify your target audience</p><p>Grab their attention </p><p>Keep them engaged</p></li><li><p>We will talk about how to get the right visitors to your site, </p><p>but first, an important question </p></li><li><p>Who is your audience? Teenage boys or baby boomers?</p><p> Well-heeled or budget-conscious?</p><p> Men or women?</p><p> Families or singles?</p><p> Traditionals or progressives?</p></li><li><p>How are they visiting?</p><p>Mobile or Desktop?</p><p>Does it matter?</p></li><li><p>How much site traffic comes from Desktop vs. Mobile Devices?</p><p>From stonetemple.com Digital Marketing Research</p><p>http://stonetemple.com</p></li><li><p>How about actual time spent on individual websites on Desktop vs. Mobile?</p><p>From stonetemple.com Digital Marketing Research</p><p>http://stonetemple.com</p></li><li><p>StoneTemple.com Digital Market Research</p><p>Mobile drives more traffic worldwide, but desktop users </p><p>spend more time on site.</p><p>http://StoneTemple.com</p></li><li><p>But why?</p></li><li><p>Heres a little story about two friends getting dinner out after a day of shopping</p></li><li><p>A Tale of Two Restaurants</p></li><li><p>FACT: Mondays are Build Your Own Burger for only $5 at Hibernian Pub</p><p>Their burgers are AH-MAZ-ING!</p><p>Mary, the friend who is driving </p><p>knows this, but theres a </p><p>problem</p></li><li><p>Its not Monday. Its Thursday.</p><p>And Mary doesnt remember what kinds of specials </p><p>they have on Thursday nights.</p></li><li><p>No problem! says her friend, Julia. Ill just </p><p>visit their website and </p><p>find out!</p></li><li><p>The site is mobile-</p><p>responsive. Thats good. </p><p>She clicks on the </p><p>menu icon.</p></li><li><p>Next, she clicks on </p><p>Menu.</p></li><li><p>Uh-oh Julia is 42. She hasnt admitted </p><p>to herself yet that she needs </p><p>reading glasses. </p><p>(And shes not going to spend all day </p><p>pinch-stretching the menu to read it.)</p></li><li><p>Their menu is tiny! she </p><p>says. </p><p>Where else did you have </p><p>in mind?</p></li><li><p>I really am in the mood for </p><p>pub food, Mary replied. </p><p>Search for other pubs.</p></li><li><p>Julia goes to another </p><p>website for a restaurant called Tral Irish Pub.</p></li><li><p>When she gets to their </p><p>menu</p></li><li><p>Hmm</p></li><li><p>Hmm</p></li><li><p>BINGO!</p></li><li><p>Julias heart leaps! </p><p>They haveShepherds Pie! </p></li><li><p>We have to go here, Julia says.</p></li><li><p>Nice work, Tral!</p></li><li><p>Lets shift gears for a minute</p></li><li><p>Website Speed Matters A slow-loading site can kill your chances to reach people on </p><p>the mobile web. </p><p> If they do stick around long enough for your site to load, you might very well have eaten up a big chunk of their data allowance for the month.</p><p> Optimize images (file format, Photon, use right image size for location)</p><p> Avoid unnecessary bells &amp; whistles. (Just because you can do something on your website doesnt mean that you should.)</p></li><li><p>First Impressions</p></li><li><p>Whats front and center?</p></li><li><p>Whats front and center?</p></li><li><p>Highlight Social Cred</p></li><li><p>Highlight Social Cred</p></li><li><p>Keep them interested.</p></li><li><p>Lets go back to the restaurant analogy </p></li><li><p>Lets go back to the restaurant analogy </p></li><li><p>Examples of SomeWorthwhile Subscriptions</p><p> CVS</p><p> Hobby Lobby</p><p> JoAnn</p><p> Bookbub</p><p> Dr. Axe</p><p> MyDesignDeals</p></li><li><p>Newsletter Content Ideas</p><p> Value-added content</p><p> Blog posts</p><p> Video</p><p>Discounts</p><p>Helpful tips</p></li><li><p>TerranceTalksTravel.com</p></li><li><p>Automated Content</p><p>Post-by-post</p><p>Summary emails</p></li><li><p>How to get subscribers Decide on what service to use</p><p>1. Default WordPress Subscriptions option</p><p>2. MailChimp</p><p> In-store, in-business sign-ups</p><p> Pop-up (like Longhorn Steakhouse)</p><p> Facebook Call-to-Action (CTA) button</p><p> CTA box in prominent areas on site</p></li><li><p>Gee, Sara All of this is great information, </p><p>but its dependent on someone already </p><p>knowing about my business or visiting </p><p>my site. </p></li><li><p>How to attract visitors Think about how youd have promoted </p><p>your business in the days before the World Wide Web.</p><p> Yoast SEO</p><p> Keyword research is key!</p><p>Google Business/Bing Places</p></li><li><p>First Place on Google </p></li><li><p>How to attract visitorsAdvertising </p><p>Google AdWords</p><p> Facebook Ads</p><p> Pinterest, Twitter, Instagram</p><p>Mutual linking between related </p><p>businesses</p></li><li><p>How to attract visitors</p><p> Blogging</p><p> YouTube</p><p> Podcasts</p><p> Infographics</p></li><li><p>How to attract visitorsSocial Media </p><p> Remember, not ALL social media is useful for all businesses.</p><p> Regarding Twitter</p><p> Regarding Facebook</p><p> Regarding Instagram</p><p> Regarding Pinterest</p></li><li><p>Everything boils down to this</p></li><li><p>Make your online presence something </p><p>that adds value to your potential customers lives and theyll value </p><p>you and your business in return.</p></li><li><p>For more information and resources: </p><p>lookoutpublishing.com/tools</p><p>https://lookoutpublishing.com/tools</p></li><li><p>Thank you for listening.</p><p>l o o k o u t p u b l i s h i n g . c o m</p></li></ul>