How to Develop a Visual Content Marketing Strategy

Pictures Worth 1,000 Words

Developing a visual content marketing strategy

CEO at Liberty Jane Clothing. Bestselling author of

Instagram Power, Pinterest Power, and Youtube Marketing

Power

About Me

www.pixiefaire.com

See Our Work On…

Our Stats…

41,000 Subscribers

13,000 Subscriber

s

35,000Fans

10,500 Subscribers

5,600 Subscribe

rs

52,223 orders in the last 90 days12,765 customers in the last 90 daysOver 30,000 patterns downloaded in May

Photos on Facebook receive 53% more likes than the average post

(Hubspot)

Pinterest is now the 4th highest source of online traffic after organic search, direct typing of a URL, and Facebook.

(Shareaholic)

26% of 18-29 year olds use Snapchat(Pew)

Opportunities On Instagam

200 Million Monthly Active Users(Instagram blog)

71% of Interbrand’s top 100 brands are on Instagram (Simply Measured)

1/3rd have more than 10,000 Instagram followers,

19% have more than 100,000 (Simply Measured)

83% of Instagram posts include at least one hashtag(Simply Measured)

28% of U.S. Internet users between 18-29 use Instagram

(Pew)

On April 3rd 2012 Instagram for Android was released and downloaded more than 1 million times in the first day

*That same month is it was purchased by Facebook for roughly 1 Billion in Cash & Stock

Instagram Strategies

1. Establish your corporate profile2. Share quality images regularly3. Choose a few tactics to test4. Invite your existing fans &

followers to follow you on Instagram

5. Integrate it into your social sharing buttons & invitations.

6. Add images to Instagram 1st – then share them to your FB Fanpage.

7. ID, score & then engage with UGC8. Integrate it into your site/sales

process

Basic Blueprint…

Instagram has two types of content…

1. Images 2. Videos

1. App (Iphone & Android)

2. Web-version

Instagram has two viewing methods…

#8 – Profile Name

#9 – Account Description

#7 – Profile Picture

#10 – Account URL

#1 - Product Name

#2 – Brand/Logo

#3 – Product Image

#4 – On-Image Description

#5 – Comments & Responses To

Comments

#6 – The Post Description &

Hashtags

Ten Selling Elements Of An Instagram Image

Attention

Interest

Desire Action

How The AIDA Model Can Be Adapted To Instagram

The AIDA ModelOn Instagram

Attention

Interest

Desire

Action

The AIDA ModelOn Instagram

Note The Engagement

Note The URLs

Classic…Serial Method Too

You don’t have the luxury of using a clickable URL to drive traffic to

product pages on the web.

Primary ChallengesOn Instagram

Discount/Coupon codes

Hashtags

Simple CTA language

(non-clickable) URLS

800 numbers

Instead Consider

User Generated Content (UGC) is marketing gold!

Work to…

1. Identify it via hashtags or submission tools

2. Score it to find key influencers3. Use it (with permission) on your

website/social sites4. Integrate it with your sales process

How To Leverage UGC

Our tool of choice is ReadyPulse

How We’re Leveraging UGC

Step One: A UGC Slider On Our Homepage(June 2014)


39,000 Views6,910 Content Clicks


Step Two: Our Inspiration Page(July 2014)


11,258 Views6,918 Content Clicks


Step Three: Product Integration – Hover Over


Step Four: Product Integration – Buy Now Buttons

Our Next Steps…

A Brand Ambassador Program

Obvious WinsThe community engagement around these pages

has been very solid – people enjoy participating

Adding UCG is social proof and provides real credibility at both the site and product

levels

Our fans and followers feel honored & “rewarded”

when their content is used

The 3rd party endorsement baked into the UGC adds a testimonial flavor – I call it a

“visual testimonial”

The Visual Testimonial

Things We’re Watching

What’s the long-term ecommerce value we’ll derive from this functionality?

Is there any potential downside we haven’t considered?

Examples

www.tartcollections.com

Examples

www.smithoptics.com

Examples

www.coolasuncare.com

Follow me on Instagram & Twitter…

@mrjasonmiles

Q&A & Thanks!

Available in storesNationwide

Instagram Power

Thank you for watching ReadyPulse’s webinar: How to Develop a Visual Content Marketing Strategy!readypulse.com

[email protected]

@readypulse

@mrjasonmiles