INFLUENCE MARKETING PITCH DECK

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Today’s Agenda

1 Discuss Current Agency Engagement

2 Review Results of Engagement

3 Introduce New Capability: Influencer Marketing

4 Next Steps

CURRENT ENGAGEMENT

DISCUSSION

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ENGAGEMENT RESULTS

REVIEW

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INFLUENCER MARKETING OVERVIEW

INTRODUCTION

• 92% of consumers trust user-generated content and word-of-mouth more than advertising

• 74% rely on social networks to guide purchase

• 60% of purchase research is done before going to brand’s site

FACTS

Influencer marketing is partnering with individuals who have significant audience and influence with a particular consumer segment.

DEFINITION

Influencers drive scalability via consumer reach, engagement and content.

REASONING

• Efficiently find and manage online content creators

• Easily publish content to multiple channels

• Accurately measure the effectiveness of the content

PROCESS

SAMPLE INFLUENCERS

Annabelle – VivaLuxuryLos Angeles-based fashion influencer who loves fashion and travel.

McKenzie – Girl Loves GlamWife. Mom. Cosmetologist. Beauty Junkie. Fashion Lover. Love Projects. Hair tutorials. Makeup Looks. Room Makeovers. YouTuber.

Kristie – Blushing BasicsBlushing Basics is your go-to resource for all things beauty and style.

Daniela – Nany’s KlozetMiami fashion blogger from Venezuela with a fun and fabulous look.

NEXT STEPS

FOLLOW-UP

THANK YOU!