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THE GO-GETTERS GUILD
HOW TO BRAND YOUR BUSINESS ONLINEWITH MATT ASHWOOD
THE GO- GETTERS GUILD
MUCH LIKE THE TRADITIONAL METHOD OF BRANDING
LIVESTOCK, ONLINE BRANDING IS AN OPPORTUNITY TO CLAIM
WHAT’S YOURS, MARK YOUR TERRITORY AND MAKE PEOPLE
REMEMBER WHO YOU ARE
COMMUNICATING YOUR BRAND
THE GO- GETTERS GUILD
VISUALS
LANGUAGE
CONTENTTHE 3 MAJOR COMPONENTS OF
YOUR ONLINE BRAND
VISUALSCOMMUNICATING YOUR BRAND
THE GO- GETTERS GUILD
Style
Colors
Logo
STARTING WITH AN IMAGE THAT MATCHES YOUR BRAND, CAN GUIDE THE DESIGN PROCESS
VISUALSCOMMUNICATING YOUR BRAND
THE GO- GETTERS GUILD
THE BAKE COMPANY
FOR EXAMPLE, HERE IS A FICTIONAL COMPANY AND AN
IMAGE WE’RE GOING TO USE TO AS A DESIGN GUIDE
VISUALSCOMMUNICATING YOUR BRAND
THE GO- GETTERS GUILD
BA KE
THE BAKE COMPANY
THE LOGO AND ALL OTHER DESIGNED ELEMENTS FOR THE BRAND CAN TAKE CUES FROM
THIS IMAGE
COMMUNICATING YOUR BRAND
LANGUAGE
THE GO- GETTERS GUILD
Having a fun time…
WORDS MATTER. HERE IS AN EXAMPLE OF A POST WHERE WE
HAD THE OPPORTUNITY TO EMPHASIZE THE LANGUAGE OF
OUR BRAND
COMMUNICATING YOUR BRAND
LANGUAGE
THE GO- GETTERS GUILD
Having a fun time…and productive
^
WE GET THINGS DONE. SO NOT ONLY WERE WE HAVING FUN,
BUT WE WERE ALSO BEING PRODUCTIVE
COMMUNICATING YOUR BRAND
LANGUAGE
THE GO- GETTERS GUILD
Beautifully delicious masterpieces
LIKE LOVE
TRY EXPERIENCE
THE BAKE COMPANY
BA KE
CONSIDER WAYS TO EMPHASIZE YOUR BRAND IN THE LANGUAGE
THAT YOU CHOOSE FOR YOUR ONLINE CONTENT
COMMUNICATING YOUR BRAND
CONTENT
THE GO- GETTERS GUILD
TYPE OF CONTENT ALSO SHOULD MAKE SENSE FOR
YOUR BRAND.
AS GO-GETTERS WE LIKE TO FEATURE OTHER GO-GETTERS
IN OUR CONTENT
COMMUNICATING YOUR BRAND
CONTENT
THE GO- GETTERS GUILD
OUR FICTIONAL COMPANY IS DECIDING TO SHOW OFF THEIR CREATIONS THROUGH PHOTOS
TEACHING HOW TO MAKE THEIR
FOODS MIGHT NOT FIT THE BRAND BECAUSE THEY’RE NOT AN
EDUCATIONAL COMPANY
SOCIAL NETWORKS
THE GO- GETTERS GUILD
TACTICS CAN VARY ACROSS VARIOUS PLATFORMS
SOCIAL NETWORKS
THE GO- GETTERS GUILD
ALWAYS TAKE THE OPPORTUNITY TO PUT YOUR LOGO IN THE
PROFILE PIC BECAUSE THAT THUMBNAIL SHOWS UP WITH ALL
YOUR POSTS
CONSIDER DESIGNING COVER PHOTOS FOR MOBILE FIRST
SOCIAL NETWORKS
THE GO- GETTERS GUILD
TAP INTO CONVERSATIONS AND COMMUNITIES THAT FIT YOUR
BRAND
FOR EXAMPLE, IF YOU SELL ROSES WHEN #THEBACHELOR IS
TRENDING, IT MIGHT MAKE SENSE FOR YOU TO CONTRIBUTE
SOCIAL NETWORKS
THE GO- GETTERS GUILD
DISCOVER ALL KINDS OF HASHTAGS THAT FIT YOUR
BRAND THEN ENGAGE WITH OTHERS THAT YOU FIND
USING THEM
SOCIAL NETWORKS
THE GO- GETTERS GUILD
TAKE THE ADVANTAGE OF USING YOUR HEADLINE TO BRAND
YOURSELF WITH YOUR CHOSEN LANGUAGE
SOCIAL NETWORKS
SNAPCHAT
THE GO- GETTERS GUILD
NEW SOCIAL NETWORKS TEACH YOU HOW TO MARKET
YOURSELF IN A NEW WAY
SNAPCHAT WILL TEACH YOU THE NEX GENERATION OF
MARKETING WHERE DOCUMENTATION IS KING
SOCIAL NETWORKS
YOUTUBE
THE GO- GETTERS GUILD
YOUTUBE IS A SEARCH ENGINE
FOCUS ON IMPROVING YOUR TITLE AND THUMBNAILS TO
ATTRACT PEOPLE THAT WOULD BE INTERESTED IN YOUR
CONTENT
STRATEGIES
THE GO- GETTERS GUILD
FIRST RULE TO SOCIAL MEDIA IS TO PLAY IT LIKE A BOXER
LEARN TO JAB A WHILE BEFORE YOU GO IN FOR A FINISHING
MOVE (A SELL)
STRATEGIES
FACEBOOK ADS
THE GO- GETTERS GUILD
BEST ROI ON THE INTERNET
YOU CAN TARGET EXACTLY WHO YOU WANT WITH WHAT YOU
WANT AT A REASONABLE PRICE. TAKE ADVANTAGE WHILE IT’S
STILL INEXPENSIVE
STRATEGIES
ENGAGEMENT
THE GO- GETTERS GUILD
TAKE THE TIME TO CREATE CONVERSATIONS WITH YOUR
AUDIENCE
THE NOISIER THE INTERNET BECOMES, THE MORE EFFECTIVE GENUINE
CONVERSATIONS WILL BE
STRATEGIES
COLLABORATION
THE GO- GETTERS GUILD
FIND WAYS TO INCLUDE AND PROMOTE OTHER BRANDS WITH
YOUR CONTENT
GIVE AND YOU’LL GET
INTERNET TRENDS & SOCIAL MEDIA TIPS
FB.com/groups/GoGettersInnerCircle
THE GO- GETTERS GUILD
INNER CIRCLETHE GO-GETTERS
QUESTIONS? ASK ME ANYTHING AT…
GOGETTERS.CO/MATT
