Embed Size (px)
Citation preview
How SEO Can Grow Your Business
Goal of SEO
● Get more of the right kind of traffic
● Using search engines (Google, Bing, Yahoo, etc.)
● Invest in your 24/7 marketer/salesperson: your website
Right Kind of Traffic
● Potential buyers. Even better, ideal potential buyers.
● People actively searching for your products/services.
● Define buyer personas and their problems/pains.
Business Goals
● Start with business goals, work backwards
● Business websites exist to sell, directly or indirectly
● Sales result from leads, which result from traffic
● 92% of searchers choose a business on page 1. Position 1 gets 33% of traffic. source
● 75% of traffic goes to top 5 positions. source● 48.3% of consumers said search was an effective way for a company
to attract their business. Search is 1.8x more likely than traditional advertising to have a positive impact on purchasing decisions. source
● Mobile has increased search volume, especially local. source
Why Do You Care?
Why Do You Care? cont.
● 80-90% of customers check online reviews prior to making a purchase. source
● 54% of marketing and sales pros said SEO is most effective tactic (2nd place). source
● 44% of marketers rated SEO as highly or very effective (2nd place). source
● 54% of B2B marketers rated SEO as effective (3rd place). source
ART
● Authority○ Links (quality & quantity), social references & engagement, local
citations● Relevancy
○ Keywords & topics, content, content types● Trust
○ Algorithm tactics, crawlability, technology
On-site SEO
● Items within your website ● Content● Technical aspects
Off-site SEO
● Items outside your website ● Inbound links● Social● PR/brand awareness
Local SEO
● Online yellow pages● Narrows results down to local area
SEO vs. PPC
● SEO is like well; PPC is like city water● Work well together; not either/or
● SEO just sends traffic. Site must convert to generate leads. ● Some of the best CTAs/offers are solutions to your buyer persona's
problems/pains.● Even when site generates a lead, it takes your salespeople to turn
that into a sale.
Traffic and Conversion
● SEO causes you to make your site and overall web presence better for your prospects and customers
● Social optimization
Side Benefits
Slides & Notesoptimwise.com/wisdom
3 Steps to Website Successoptimwise.com/steps
Conversation
Q&A
1. Define top 3 business goals2. Think of 3 ways SEO could help achieve them3. Create strategy and start implementing, with internal team or outside
help
Challenge
Slides & Notesoptimwise.com/wisdom
3 Steps to Website Successoptimwise.com/steps
