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How PR Can Help Your Business
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LOGO
LOGO
About Brand Now
Established in 2008,
Brand Now is a
boutique marketing
and public relations
company with in-depth
experience serving
multinational and local
companies in Thailand. KS
LOGO
Who do we
work with?
PP
LOGO
Why PR?
Cost-effective way of
marketing your new
business
Incredibly valuable
when you have a
limited budget
Less expensive than
traditional advertising
KS
LOGO
1. Create awareness and a
positive brand image
2. Attract customers
3. Draw interest of investors
4. Attract employees
5. Establish trust and credibility
What PRCan do for your business
PP
LOGO
Raises awareness
o Awareness of the
company and its
products & services
o Supplement to
advertising and direct
marketing program
o Consistent
communication to stay
top of mind
o Content creation
improve ranking online
KS
LOGO
Attracts new customers
o Positive press
coverage is a form
of 3rd party
endorsement
o Credibility with
potential customers
o Influences
prospects to chose
you over the
competitor with no
media exposurePP
LOGO
Entices investors and funding
o Positive coverage can help
attract investors, partners,
and buyers
Stories about the founder
experience and past
achievements
Company’s success &
milestone
Coverage on the
company’s award
(Echelon, Seed Star,
www.sme1.asia)KS
LOGO
Attracts employees
• Share with the media
the company culture
and philosophy
• Draw the interest of
talents who share
the same values as
the company
• Benefits of being
part of the team:
perks, lifestyle,
incentive
PP
LOGO
Gain trust & credibility
• News article v. paid advertising
• Positive coverage is a form of
3rd party endorsement from the
media. The same applies to
companies that have received
awards/recognition in the
market
• Reputation Institute found that
there’s a strong correlation
between a company’s
reputation and consumers’
willingness to recommend or
buy from it
KS
LOGO
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