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How PR Can Help Your Business

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How PR Can Help Your Business

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Page 1: How PR Can Help Your Business

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Page 2: How PR Can Help Your Business

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About Brand Now

Established in 2008,

Brand Now is a

boutique marketing

and public relations

company with in-depth

experience serving

multinational and local

companies in Thailand. KS

Page 3: How PR Can Help Your Business

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Who do we

work with?

PP

Page 4: How PR Can Help Your Business

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Why PR?

Cost-effective way of

marketing your new

business

Incredibly valuable

when you have a

limited budget

Less expensive than

traditional advertising

KS

Page 5: How PR Can Help Your Business

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1. Create awareness and a

positive brand image

2. Attract customers

3. Draw interest of investors

4. Attract employees

5. Establish trust and credibility

What PRCan do for your business

PP

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Raises awareness

o Awareness of the

company and its

products & services

o Supplement to

advertising and direct

marketing program

o Consistent

communication to stay

top of mind

o Content creation

improve ranking online

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Page 7: How PR Can Help Your Business

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Attracts new customers

o Positive press

coverage is a form

of 3rd party

endorsement

o Credibility with

potential customers

o Influences

prospects to chose

you over the

competitor with no

media exposurePP

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Entices investors and funding

o Positive coverage can help

attract investors, partners,

and buyers

Stories about the founder

experience and past

achievements

Company’s success &

milestone

Coverage on the

company’s award

(Echelon, Seed Star,

www.sme1.asia)KS

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Attracts employees

• Share with the media

the company culture

and philosophy

• Draw the interest of

talents who share

the same values as

the company

• Benefits of being

part of the team:

perks, lifestyle,

incentive

PP

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Gain trust & credibility

• News article v. paid advertising

• Positive coverage is a form of

3rd party endorsement from the

media. The same applies to

companies that have received

awards/recognition in the

market

• Reputation Institute found that

there’s a strong correlation

between a company’s

reputation and consumers’

willingness to recommend or

buy from it

KS

Page 11: How PR Can Help Your Business

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Thank you for your attention!

[email protected]

02 662 5622

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Vejthani Hospital & InterSystems Press Conference

Page 13: How PR Can Help Your Business

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Merck Media Briefing

Page 14: How PR Can Help Your Business

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BlackBerry Store Launch - Siam Paragon

Page 15: How PR Can Help Your Business

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Pepsi Co: Sunbites Fiber Launch

Page 16: How PR Can Help Your Business

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VeetProduct Launch

Page 17: How PR Can Help Your Business

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Launch of Ippudo @ Central Embassy