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www.placedise.com Placedise can help you at almost all steps of managing Product Placement. Save time, save money, and reduce the risk of dangerous mistakes - and make management happy with clear numbers on marketing success ;-)
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How Placedise can help your Business.
Step by Step.
www.placedise.com
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What this presentation is about
There are a lot of steps that you usually take, when using Product Placement.
Placedise can help you at most of them to save money and time as well as reduce risk.
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Result
Reporting
Reporting
Reporting
Pre-SelectionTest
ImplementationPre-Test Final Selection
Final Implementation
Study
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Your benefits
Find the right placement option faster, cheaper and with less risk.
Pre-Selection
save money reduce riskget clear
measurementsave time
With Placedise, you can eliminate inappropriate advertising options straight
from the beginning of your planning.
This will save you expensive and time-intensive meetings and discussions.
At the same time, you reduce the risk of fatal wrong decisions.
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Case Example: Pre-Selection
An automobile manufacturer has identified ten possible options for
product placement in different content types with a similar reach
potential. However, the available budget allows a maximum of two
placements. With Placedise he identified those options, which provide
the greatest potential for a better reputation – within minutes.
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Your benefits
Save on pre-tests or at least validate their results easily.
Pre-Test
save money reduce riskget clear
measurementsave time
Validate the results of pre-studies with Placedise.
Depending on your goals and planning, you can also supersede a lot of
research and surveys.
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Your benefits
Eliminate costly selection reruns – find the right placement faster.
Pre-Selection Pre-Test
save money reduce riskget clear
measurementsave time
Due to the timely elimination of less effective advertising
options, you do not have to go through repeated and costly
reruns of the selection process.
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Case Example: Pre-Selection Process
An Internet company is planning a very offensive placement of its
website in a documentation. By using Placedise, the executives realize
that implementing the product with the planned parameters would
most likely lead to a damage of their corporate reputation. By further
iterative test runs they find an option that not only avoids this danger,
but at the same time has a significantly higher potential degree of goal
achievement.
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Your benefits
Make management happy – use our clear and simple product placement measurement values
Reporting
save money reduce riskget clear
measurementsave time
With the test results from Placedise, you can commit yourself to clear-cut
goals and support your decisions and management reporting with definite
figures.
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Case Example: Reporting
In some exemplary analyzes of a fictional placement with Placedise, a
confectionery manufacturer was able to achieve a potential degree of
goal achievement of 75%. For a planned campaign, this 75% will be set
as the target value. Actual placements can be measured against this
value.
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Final Selection
Your benefits
Again: Find the right placement, which will rocket your business success, faster.
save money reduce riskget clear
measurementsave time
Using Placedise, you can not only work more efficiently up to the final
selection, but also further optimize your selected advertising option before the
actual implementation.
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Case Example: Final Selection
A sunglasses manufacturer tested not only planned product
placements, but also fictional (theoretically possible) alternatives with
Placedise. Since the chosen placement ranks best among 80 possible
alternatives, the company can cut most further studies, since a better
placement would be hardly possible.
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Result
Your benefits
Validate your campaign‘s success by easily getting data about
the advertising effects of your marketing tactic
save money reduce riskget clear
measurementsave time
Determine the advertising effects of your campaigns, to compare them among
each other and thus be able to develop appropriate recommendations for the
future.
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Disclaimer
Visit our website for more information
and contact us at any time, in case you have further questions.
Indication of source for used images and graphics:
#22081038, Young couple doing shopping: ©iStockphoto.com/LeoPatrizi
Placedise UG (haftungsbeschränkt)
Neue Amberger Straße 39, 92655 Grafenwöhr, Germany
Represented by: Jens Kürschner, Maximilian Böhm
Company Register Entry: Handelsregister B Weiden i.d.OPf., HRB 4366
www. Placedise .com
