How Marketers Can Win On Social Media

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    06-Aug-2015

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  1. 1. HOW MARKETERS CAN WIN ON SOCIAL MEDIA
  2. 2. GET TO KNOW US
  3. 3. MARKETERS RUIN EVERYTHING - @garyvee
  4. 4. MARKETERS RUIN EVERYTHING Lets call people to help them.
  5. 5. MARKETERS RUIN EVERYTHING Lets call people to help them. Maybe we should try e-mail?
  6. 6. MARKETERS RUIN EVERYTHING Lets call people to help them. It wouldnt be a shame if we interrupted their favorite TV show, right? Maybe we should try e-mail?
  7. 7. MARKETERS RUIN EVERYTHING Lets call people to help them. It wouldnt be a shame if we interrupted their favorite TV show, right? Maybe we should try e-mail? Lets advertise on Facebook. People love advertising on Facebook!
  8. 8. MARKETERS RUIN EVERYTHING Lets call people to help them. It wouldnt be a shame if we interrupted their favorite TV show, right? Maybe we should try e-mail? Lets advertise on Facebook. People love advertising on Facebook! Or banners. And YouTube pre-rolls. And Highlighted tweets. YES!
  9. 9. Lets call people to help them. It wouldnt be a shame if we interrupted their favorite TV show, right? Maybe we should try e-mail? Lets advertise on Facebook. People love advertising on Facebook! Or banners. And YouTube pre-rolls. And Highlighted tweets. YES!MARKETERS RUIN EVERYTHING
  10. 10. AND ITS THEIR FAULT SHANNON WEAVER
  11. 11. WE LEARNED IT THE WRONG WAY SENDER RECEIVER
  12. 12. WHAT DO WE SEND TO THE RECEIVER? SENDER RECEIVER
  13. 13. WHAT WE SEND WHAT DO WE SEND TO THE RECEIVER? WHATTHE RECEIVER WANTS TO RECEIVE
  14. 14. WHAT WE SEND WHAT DO WE SEND TO THE RECEIVER?
  15. 15. WHAT DO WE SEND TO THE RECEIVER? WHATTHE RECEIVER WANTS TO RECEIVE
  16. 16. WHAT WE SEND WHAT DO WE SEND TO THE RECEIVER? WHATTHE RECEIVER WANTS TO RECEIVE NO INTERSECTION
  17. 17. WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER
  18. 18. WHAT DOES THE RECEIVER WANTTO RECEIVE? WE CAN WIN IF WE REVERSE ENGINEER DO THE RESEARCH
  19. 19. WHAT DOES THE RECEIVER WANTTO RECEIVE? WE CAN WIN IF WE REVERSE ENGINEER DO THE RESEARCH
  20. 20. WHAT CAN WE SEND? WE CAN WIN IF WE REVERSE ENGINEER DO THE RESEARCH
  21. 21. WHAT CAN WE SEND? WE CAN WIN IF WE REVERSE ENGINEER DO THE RESEARCH CLICK TO DISCOVER
  22. 22. WHATTHE RECEIVER WANTS TO RECEIVE WE CAN WIN IF WE REVERSE ENGINEER WHAT WE CAN SEND AIM FOR THE SWEET SPOT
  23. 23. WE CAN WIN IF WE REVERSE ENGINEER AIM FOR THE SWEET SPOT CLICK TO READ MORE
  24. 24. WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER THROUGH WHICH MEDIUM DO WE REACH OUR AUDIENCE?
  25. 25. WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER CLICK TO DISCOVER
  26. 26. WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER BE WHERE THE ATTENTION IS!
  27. 27. WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER ARENT WE FORGETTING SOMETHING?
  28. 28. WE CAN WIN IF WE REVERSE ENGINEER LISTEN! SENDERRECEIVER
  29. 29. LISTEN!WE CAN WIN IF WE REVERSE ENGINEER SENDERRECEIVER
  30. 30. Maybe we should try e-mail? 5 LESSONS TO REMEMBER
  31. 31. 5 LESSONS TO REMEMBER Know what your audience wants
  32. 32. Know what your audience wants Supply the audience with the content they want 5 LESSONS TO REMEMBER
  33. 33. Know what your audience wants Supply the audience with the content they want Know where your audience is 5 LESSONS TO REMEMBER
  34. 34. Know what your audience wants Supply the audience with the content they want Know where your audience is Be where the attention is 5 LESSONS TO REMEMBER
  35. 35. Know what your audience wants Supply the audience with the content they want Know where your audience is Be where the attention is Listen! 5 LESSONS TO REMEMBER
  36. 36. MARKETERS RUIN EVERYTHING BECAUSE THE COMMUNICATION MODEL HAS BEEN DEAD WRONG ALL THE TIME. CLICK TO TWEET
  37. 37. @NICKVINCKIER NICK@DEARMEDIA.BE NICK VINCKIER Consultant +32 474 39 12 82 HOW MARKETERS CAN WIN ON SOCIAL MEDIA Lets talk on Twitter! :-)
  38. 38. GET TO KNOW US
  39. 39. HOW MARKETERS CAN WIN ON SOCIAL MEDIA