Upload
aginto-solutions
View
58
Download
1
Embed Size (px)
Citation preview
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
1
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
2
By now, you’ve probably seen the newest feature on your personal Facebook account: Reactions. You now have the option of not just liking a post, but also saying that you love it, that it makes you laugh, that you are amazed, that it makes you sad, or that it makes you angry…
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
3
How are Facebook reactions going to change your marketing strategy? This provides your followers with five additional ways to react to your posts, which means more detailed feedback.
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
4
Because there are now six different choices, ranging from happy to sad to angry, you can get a much better idea of what the people who engage with your post think about it.
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
5
Instead of just liking it, they can now tell you exactly what they like about it, without having to leave a comment.
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
6
Some experts have theorized that the introduction of reactions means that there will be fewer comments, as most consumers will just use the reactions, instead of needing to leave a comment explaining how they feel about the post.
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
7
The whole concept is still too new to know whether or not it will actually affect your marketing in this way. It is just as likely that people will continue to leave comments explaining their reaction to the post, just as they have before.
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
8
It could also be a useful tool for segmenting your audience…
www.companyname.com© 2016 Jetfabrik Multipurpose Theme. All Rights Reserved.
9
For example, if you could create posts specifically geared towards the individuals who loved a post, rather than just liked it, you might be marketing to a much more engaged audience than those who only took the time to click like.