#Why#What#How

#MyTopChannels

19 customer acquisition channels to get traction

#Why

“A startup is a company designed to grow fast. … the only essential thing is growth. Everything else we associate with startups follows from growth.” - Paul Graham

Discover the one traction channel that brings the most traction for you company

source: Gabriel Weinberg / Justin Mares, Traction Book

#What

source: Gabriel Weinberg / Justin Mares, Traction Book

#How

source: Gabriel Weinberg / Justin Mares, Traction Book

1. Create a spreadsheet2. Brainstorm initial ideas3. Research successful and unsuccessful online

marketing strategies in your industry.4. Think of at least one idea for each channel.5. Evaluate ideas w/ probability of success

Usually only a few ideas will seem promising

source: Gabriel Weinberg / Justin Mares, Traction Book

source: Gabriel Weinberg / Justin Mares, Traction Book

#MyTopChannels

Content Marketing

source: mybazinga.com/learn

Engineering as marketing

#How

source: website.grader.com

source: website.grader.com

Influencer Marketing

Target Marketing BlogsHashtags, Google Alerts,

source: Google Trends

source: tangoo.ca

Omni-channel experience

Disney

source: http://disneyparks.disney.go.com/

Disney

source: http://disneyparks.disney.go.com/

source: http://disneyparks.disney.go.com/

Community Building

source: meetup.com

Presentation by: Henning Heinrich

LinkedIn: @HenningHeinrich