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Helping B2B markerters to find more waldos

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Typical B2B Customer Profile

Company• Revenue• # of Employees• HQ Location• Industry• Contact info. (title, etc.)The average B2B marketer uses less than 10 criteria for segmentations and lead scoring

Good and bad leads look similar…94% of your MQLs will never convert

When Marketing has insight into hundreds of additional customer characteristics, you can

identify the common buyer attributes (=cDNA)…

and use these “genetic markers” to more quickly identify and engage the best leads

passing the most likely buyers to sales and guiding the rest through the optimal nurture program!

Turning General Firmographic Profiles into

cDNA™

4,000+ MI’s

10 MM Companies

70 MM Uniques

Appended Predictive Marketing Profile: “cDNA”

Technologies• API Provider• is Saas• Databases:

MySQL User, MS SQL Server, Oracle DB• Databases: NoSQL• Mobile Developers

• iOS Developers• VMWare User & Virtualization Experts• Oracle or SAP User• Cloud Computing Tech: AWS• Cloud Computing Tech: Azure• Data Center User

Apps & Tools• Email Service: MS Exchange Online• MS Office 365 User• MS SharePoint User• Collaboration Tools User: Jive, Yammer, Chatter• Atlassian & Jira Users• Hiring Enterprise Content Mgmt Expert

Web Technologies• DNS: Neustar, GoDaddy, Dyn, MadeEasy, Amazon• CDN Technology: Akamai, Level 3, Incapsula• CMS Technologies:

SiteCore, Joomla, WordPress, Drupal• Web Analytics Technologies:

WebTrends, Optimizely, CoreMetrics, Adobe Omniture, WordPress Stats

• Website Technology: Ad Services, Live ChatLog-In, SSL

Programming & IT• Hiring SOA Related Positions• Programming Languages: Javascript, PHP, Perl• Hiring ETL related positions• Responsive Web Design Hiring and Developers• Datawarehouse User: Use Oracle OBIEE, SAP

Business Objects

Company• Growing Company: Hiring >250 Employees

Annual • Has Multiple Locations• Company Employs Field WorkForce• Mobile: BYOD Initiative• Mobile: MDM/MAM Technology• Alexa Ranking• PPC Budget Spend• Company has Call Center• Compliance: SOX, HIPAA, FINRA/FISMA• Advertising Technologies: Atlas, Google Adroll,

Google Adwords, DoubleClick for Advertisers

native integration

EMPLOYMENT & HIRINGFRAUD, RISK, OPS TITLES

INFRASTRUCTUREHAS CALL CENTER, eBILLING

INDUSTRY INFOENERGY, ECOMMERCE

Sales focuses on the “Waldos”… Close More Deals

cDNA is the heart of Demand Gen success

LEAD SCORING M & A CAMPAIGN SEGMENTATION CROSS SELL UP SELL TARGET ACCOUNT