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Harnessing Social Media Possibilities for Business GrowthTaslim OKUNOLAManaging Partner at ByteMars
The Evolution of Social Media
2001
Friendster was
launched
2003 &
2004
MySpace and
Facebook were
launched
2005 &
2006
YouTube and Twitter
were launched 1bn
2015 &
2016
Facebook, WhatsApp and Messenger hit
1bn users.
2009 &
2010
WhatsApp and
Instagram were
launched
2011 - 2014
1bn
Snapchat was
launched. YouTube hit 1bn users.
28%28% of the time spent online is spent on Social Media
Social Media Numbers
Source: GlobalWebIndex
1.721.72 hours is spent on social media daily
Social Media Numbers
Source: GlobalWebIndex
Social Media Disruption Key features:
● Filters using advanced tech● Integrations● User in control● Personalization
Just some figures:
● 150m active users● 7bn daily video views● Worth $20bn
“It is no longer a question of whether to use social media but how”
Social Media Checklist
● Know your goals
● Know your target audience
● Pick your platforms
● Decide on your content strategy
● Know your competitors
● Do a social media audit
● Track, analyze and optimize
Things to know...
Stakeholders of Social MediaUsers
Advertisers Social Platforms
Source: The Art of Digital Marketing
Media TypesPhoto credits: Indra PR
Source: Indra PR
Content Planning
Plan it out Integrate Manage Adapt
Source: The Art of Digital Marketing
Principles of Social Media
Focus Quality Share
Principles of Social Media
Influence Accessibility Reciprocity
Human is the new cool
“Be human without losing your brand”
Engagement > Followers
Be Reactive
Be Reactive
“Never stop testing and optimizing”
