GUIDE TO CREATING A PERFECT DIGITAL

MARKETING STRATEGY

IMPLEMENTING A STRATEGY-DRIVEN

TRANSFORMATION

 An extensive understanding of creating a perfect digital marketing strategy for your brand.  There are  “six” following components to approach:

 Situation, Objective, Strategy, Tactics, Action and Control, in short SOSTAC!

SITUATION ANALYSIS

SITUATIONAL ANALYSIS IS THE FOREMOST – ROOT

ANALYSIS THAT HAS TO BE MADE FOR YOUR BRAND . 01

02 OBJECTIVE

THE SECOND ENTITY OF SOSTAC IS AN OBSERVATION

MODEL THAT ANALYSES WHERE A BRAND WOULD

LIKE TO TAKE ITSELF TO?

STRATEGY

THE STAGE WHERE YOU PERFORM SEGMENTATION,

TARGET AND POSITIONING BASED ON CUSTOMER

PROFILE, DEPARTMENTS, GEOGRAPHIES ETC.

03

04 TACTICS

 TACTICS COVER SPECIAL TOOLS OF DIGITAL

MARKETING LIKE – SEARCH ENGINE OPTIMIZATION,

SOCIAL MEDIA MARKETING, EMAIL MARKETING,

PAY PER CLICK ADVERTISING AND SO ON.

ACTION

ACTION STAGE IS THE “VERB” STAGE OF SOSTAC

MODEL WHICH MEANS THE VARIOUS SKILLS ARE

ALLOCATED TO RESOURCES AND RESPONSIBILITIES

ARE ASSIGNED TO ACTUALLY START ACTING!

05

06 CONTROL

THE LAST STAGE OF YOUR SOSTAC MODEL IS THE

CONTROL STAGE THAT ALLOWS YOU TO IDENTIFY

YOUR POSITIVES, RECTIFY YOUR ERRORS AND

MONITOR YOUR PERFORMANCE. IN SHORT, THIS

STAGE DEFINES HOW MUCH YOU HAVE WORKED ON!

CONCLUSION

With every marketing strategy also comes a unique responsibility – ROI (Return of Investment). Therefore, it’s always important to set defined and SMART objectives before you move to the action plan of your strategical planning.

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