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Growth Hacking
Leo Trieu, Founder of Code4Startup
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Startup – What we see everyday
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Startup – What we see everyday
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Startup – What we see everyday
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Damn, I want to… !!!
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90% of Startups fail
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Getting Customers
“Almost every failed startup has a product. What failed startups don’t have are enough customers.”
Traction: A Startup Guide to Getting Customers
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Growth Hacking Cases Studies 1/4
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Growth Hacking Cases Studies 2/4
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Growth Hacking Cases Studies 3/4
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Growth Hacking Cases Studies 4/4
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But, what if we grow… too fast
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But, what if we grow… too fast
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Founder mistakes
“Many entrepreneurs who build great products simply don’t have a good distribution strategy.”
Marc Andreessen, founder of Netscape
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Founder mistakes
Founders spend their time building products/features based on what early users say they want without caring about traction
=> they think that’s great!!!
You could build something people want BUT:• … can’t figure out a useful business model (no market)• … not enough users to reach profitability (small market)• … reaching to them is cost prohibitive (hard to reach market)• … a lot of other companies building it too (competitive market)
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The 50% Rule
“Traction and product development are of equal importance and should each get about half of your attention.
Spend 50% of your time on PRODUCT and 50% on TRACTION ”
Traction: A Startup Guide to Getting Customers
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Think big, start small
• Don’t try to serve everyone. Define your niche market and start with small community.
• Don’t ever think about 10,000 users at first
• Get your first 20 USERS
• Then focus on your first 5 CUSTOMERS
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Stage #1: Idea
• Landing Page
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Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
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Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist, LaunchingNext, Earlybird
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Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist, LaunchingNext, Earlybird
• Survey
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
• Post on popular sites like: PH, HN, Rd
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
• Post on popular sites like: PH, HN, Rd
• Story telling
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
• Post on popular sites like: PH, HN, Rd
• Story telling
• Press cover
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
• Post on popular sites like: PH, HN, Rd
• Story telling
• Press cover
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Stage #2: MVP – Getting Users
• Create 2 Free courses on Udemy
• Post on popular sites like: PH, HN, Rd
• Story telling
• Press cover
• Partnership 27
Stage #3: Getting Customers
“Do things that don’t scale.”
Paul Graham, Y Combinator
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Stage #3: Getting Customers
• Build trust and bring value
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Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$– Charge as soon as possible
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Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$– Charge as soon as possible
– Crowdfunding
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Stage #4: Growth funnel
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Stage #4: Acquisition
• Partnership
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Stage #4: Acquisition
• Partnership
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Stage #4: Acquisition
• Content marketing
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Stage #4: Acquisition
• Customer engagement (Tools: Rapportive, Sidekick)
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Stage #4: Activation
• Make it easy to sign up
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Stage #4: Activation
• Welcome email: “You’re in, PLUS a quick question…”
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Stage #4: Activation
• Optimize Landing page:– Mixpanel
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Stage #4: Activation
• Optimize Landing page:– Content Analytics
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Stage #4: Activation
• Optimize Landing page:– Heat Map
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Stage #4: Retention
• Tool: Mixpanel
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Stage #4: Retention
• New free/paid courses on regular basis
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Stage #4: Retention
• Upselling or Promotion
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Stage #4: Referral
• Make sharing easier
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Stage #4: Referral
• People sharing their love
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Stage #4: Referral
• Word of mouth
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Stage #4: Revenue
• One trick that I use
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BonusI could be biased but you MUST read these two books :)
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