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1 Auguest 2016 IS A LIVE MINDSET NOT A STRATEGY... ShayanTawabi.Com

Growth Hacking is a Mindset Not A Strategy!

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Page 1: Growth Hacking is a Mindset Not A Strategy!

1

Auguest 2016

IS A LIVE MINDSET NOT A STRATEGY...

ShayanTawabi.Com

Page 2: Growth Hacking is a Mindset Not A Strategy!

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Business &

Marketing

Startups

Technology

& Digital

Digital Marketing Manager

Inbound Marketer UX/UI

Growth Hacker

Social Media Manager

Happiness Hero?!

Some of these terms

has been created just

for... Well...

MARKETING Purpose!

While some others

were actually needed

With the rise of

Startups, New Terms

apeared and new Jobs

created...

Page 3: Growth Hacking is a Mindset Not A Strategy!

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GET RICH QUICK

Page 4: Growth Hacking is a Mindset Not A Strategy!

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Search around the web, and you

will NOT find any specific definition

for GROWTH-HACKING! Everyone

describe it how they understand it,

and try prove it with Case Studies...

Page 5: Growth Hacking is a Mindset Not A Strategy!

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All articles about Growth Hacking

has 2 things in comon:

1. They dont provide a clrear

definition for growth hacking

2. They all try to prove their

sayings with CASE STUDIES!

Page 6: Growth Hacking is a Mindset Not A Strategy!

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On the other hand, a big portion of

the word top Digital Marketing

Influencers totally deny the term

“Growth Hacking”.

They believe it is/was just

Marketing and Growth is just a

buzzword and is not a thing at all!

Page 7: Growth Hacking is a Mindset Not A Strategy!

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Dany Sullivan:

Searchengineland.com

Mark Schaefer:

Businessesgrow.com

Intercom.io Weblog:

Page 8: Growth Hacking is a Mindset Not A Strategy!

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Well,

They are right because many people

abused the term...

But,

There is some examples that are

different than Marketing, as we know

it... Like airbnb...

Page 9: Growth Hacking is a Mindset Not A Strategy!

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Some things about the update, if you want to have

an instagram business page:

1. You need to have/create a fb account

2. You need to have/create a fb biz page

3. You need to update your fb biz page in order to

have your insta biz page infor updated.

Page 10: Growth Hacking is a Mindset Not A Strategy!

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Actually, facebook bringed a new life to it’s platform

with this update! As a result:

Many people created new fb page

Many people created new fb biz pages

Many people updates their fb accounts/pages

Many people made real ACTIONS!

Talking about the specific goal of the update is

another presentaiong though...

Page 11: Growth Hacking is a Mindset Not A Strategy!

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LOOK AROUNDFOR SIGNALS..!

Page 12: Growth Hacking is a Mindset Not A Strategy!

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Growth is The MINDSET!

Marketing is The STRATEGY!

Page 13: Growth Hacking is a Mindset Not A Strategy!

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It is creative, experiment driven

marketing at SCALE, which at the

end of the day, combines many of

the "existing" marketing tactics

AND creates new ones.

Page 14: Growth Hacking is a Mindset Not A Strategy!

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Growth does not have a “Definition”,

because its a mindset. A mentality!

The Strategy is Marketing

Growth Mindset + Marketing +

Product Engineering + Analytics +

Creativity + Product Market Fit =

Growth Hacking

Page 15: Growth Hacking is a Mindset Not A Strategy!

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THANKYOU!

Unit.503, 5Th Floor, Namad Elahieh Complex, No.33,Ehahieh Street (NorthAfrica Blvd), Tehran, Iran.

FIND ME AT DMC

(+98) 935 825 [email protected]