Growth Hacking in 2016

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Growth Hacking 101

Growth Hacking in 2016

Tips, Tools and Hacks 22-Jun-2016By Ravi Trivedi | @trivediravi | ravi@pushengage.com

My Background

Venture Investor [US]Equity Analyst [US]Digital Marketing [US]

Online Division [US]Startups, Investment, Technology

Operate Startups + Angel Investments

Digital Marketing

Digital Marketing [India, Malaysia, Singapore]

Software Developer, BizDev

Engage Users With Browser Push NotificationsProduct, Marketing [ Global]

What is Growth HackingGrow Rapidly with Limited Marketing Spend $$It is a process and mind-set.It is a series of one time hacks along with long lasting hacksTrue Growth Hacks are short-lived. You need to keep finding new ideas.Try Contrarian Thinking E.g. Facebook Like Campaign

Marketing Tactics that have Elements of Growth HackingInbound MarketingConversation Marketing

Predict Search TrendsIf you can predict what people will search today- you can find several hacks

You can create content ahead of time, so that you are found in SEO resultsYou can run advertisements on that search in Google and Facebook

How to Predict?

Engagement Hack Push Notifications for Browsers

Source: PushEngage.com Aggregate Data, MailChimp* Offering Extended Free Trial for attendees today . Signup at www.pushengage.com

12 Hacks to Drive Free TrafficPost on Slideshare, Visual.ly, YouTube Write Guest Blog Posts on Relevant High Traffic Authority SitesAnswer Questions on Quora/ForumsComment marketingTrend on Hacker News or RedditPress Coverage

Remember YMMV, so test out each of theseHow to Create Original & Unique Content - Survey, Infographic

Summary How to Drive Traffic with SearchRank High in SEO With Great Content on Your SiteGet Higher CTR in Search ResultsGet Cheap PPC Traffic

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12 Hacks to Drive Free TrafficStart a Meetup/Facebook Group & Post therePost on Craigslist, OLX, QuikrConduct Webinars Create whitepapers for downloadTwitter Piggyback on a relevant trending #, or eventsPiggyback on large events in your space PPC adsPowered by in SAAS companies

Summary How to Drive Traffic with SearchRank High in SEO With Great Content on Your SiteGet Higher CTR in Search ResultsGet Cheap PPC Traffic

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Best Practice #1 Run Display Ads along with PPC for ROI

Retargeting (Display) + Search a recommended combination

SEO Best Practices SummarySpeed of Page Load Impacts SEOCheck your page loading at YSlow or PingdomGoogle PageSpeed Service.Avoid Technical Errors [ Check GWT]Internal LinkingLink key pages internallyLink BuildingDont link to root domain only. Link to deeper pagesDont do Anchor text stuffingDomain Diversity - Unique C Block DomainsHigh PR DomainsFollow Vs. No Follow LinksSpeed of Link Building

3 Step marketing plan

1. Identify Your Target Market

What Business You Are In ? [ Twitter 140 char]Who are you Marketing to? Is It Targeted Enough?Where can you find your Target Audience?Is your market large, but still targeted?

2. Hone your Messaging Why is Messaging Important ? Bounce Rate. Good benchmarkCreate Messaging For Target AudienceBroad messaging has poor conversionOK to ignore a set of audience, as long as you reach target audience.Dont create messaging YOU want, create messaging for what the customers CARE about.

3. Pick Top 3 Marketing Tactics & TestList all the places where your target customers are Use Tools to analyze competitors dominant acquisition strategy

Analyze the 3 Tactics/Channel With Highest Expected ROI & VolumeUse keyword and other research to get to expected Volume/ROI.Measure ROI of channels. Remove Channels that dont perform

Next some tools to help you with this analysis

ChannelVolume [Clicks]ROIAdwords10,00015%Email5,00025%

SimilarWeb Competitor Analysis Tool

Marketing Mix in SimilarWeb

Quick Keyword research

3. Pick Top 3 Marketing Tactics & TestAdd Channels that perform

Always Be Testing

Dont track Vanity Metrics. [90% GA Metrics]Track Actionable Metrics Conversion, Churn.

If you want Big Improvement in Results, be ready to make Drastic Changes

3. How to Benchmark, & AnalyseFunnel AnalysisWhat is the Funnel for your Business?What are the benchmarks for your industry conversionLead Gen Benchmark Registration RateConversion on EcommerceSAAS : Free to Paid Conversion Rate

Have you Set Up Enable Event/Goal Tracking in GAMicro-conversions Are Valuable tooWhitepaper download, Video watch, Newsletter SubscriberHow much value should I assign to each conversion

Sample Example - Freshdesk

Workshop Tell me the Startup/Company/Website you run/manage

Let us make a Quick Online Marketing Plan for your online business