Growth Hacking in 2016

Tips, Tools and Hacks 22-Jun-2016

By Ravi Trivedi | @trivediravi | ravi@pushengage.com

My Background

Venture Investor [US]

Equity Analyst [US]

Digital Marketing [US]

Online Division [US]

Startups, Investment, Technology

Operate Startups + Angel Investments

Digital Marketing

Digital Marketing [India, Malaysia, Singapore]

Software Developer, BizDev

Engage Users With Browser Push Notifications

Product, Marketing [ Global]

What is Growth HackingGrow Rapidly with Limited Marketing

Spend $$ It is a process and mind-set.

It is a series of one time hacks along with long lasting hacks True Growth Hacks are short-lived.

You need to keep finding new ideas. Try Contrarian Thinking

E.g. Facebook Like Campaign

Marketing Tactics that have Elements of Growth Hacking Inbound Marketing Conversation Marketing

Predict Search TrendsIf you can predict what people will search today

- you can find several hacks

1) You can create content ahead of time, so that you are found in SEO results

2) You can run advertisements on that search in Google and Facebook

How to Predict?

Engagement Hack – Push Notifications for Browsers

Source: PushEngage.com Aggregate Data, MailChimp* Offering Extended Free Trial for attendees today . Signup at www.pushengage.com

12 Hacks to Drive “Free” Traffic1. Post on Slideshare, Visual.ly,

YouTube 2. Write Guest Blog Posts on

Relevant High Traffic Authority Sites

3. Answer Questions on Quora/Forums

4. Comment marketing5. Trend on Hacker News or

Reddit6. Press CoverageRemember YMMV, so test out each of theseHow to Create Original & Unique Content - Survey, Infographic

12 Hacks to Drive “Free” Traffic

7. Start a Meetup/Facebook Group & Post there

8. Post on Craigslist, OLX, Quikr9. Conduct Webinars 10. Create whitepapers for download11. Twitter – Piggyback on a relevant

trending #, or events12. Piggyback on large events in your

space – PPC ads13. Powered by “…” in SAAS companies

Best Practice #1 – Run Display Ads along with PPC for ROI

• Retargeting (Display) + Search a recommended combination

SEO Best Practices Summary Speed of Page Load Impacts SEO

Check your page loading at YSlow or Pingdom Google PageSpeed Service.

Avoid Technical Errors [ Check GWT] Internal Linking

Link key pages internally Link Building

Don’t link to root domain only. Link to deeper pages Don’t do Anchor text stuffing Domain Diversity - Unique C Block Domains High PR Domains Follow Vs. No Follow Links Speed of Link Building

3 Step marketing plan

1. Identify Your Target Market

What Business You Are In ? [ Twitter 140 char]

Who are you Marketing to? Is It Targeted Enough? Where can you find your Target

Audience? Is your market large, but still

targeted?

2. Hone your Messaging Why is Messaging Important ?

▪ Bounce Rate. Good benchmark Create Messaging For Target Audience

Broad messaging has poor conversion OK to ignore a set of audience, as long

as you reach target audience. Don’t create messaging YOU want,

create messaging for what the customers CARE about.

3. Pick Top 3 Marketing Tactics & Test

List all the places where your target customers are Use Tools to analyze competitors dominant

acquisition strategy

Analyze the 3 Tactics/Channel With Highest Expected ROI & Volume Use keyword and other research to get to expected

Volume/ROI. Measure ROI of channels. Remove Channels that

don’t perform

Next – some tools to help you with this analysis

Channel Volume [Clicks]

ROI

Adwords 10,000 15%Email 5,000 25%

SimilarWeb – Competitor Analysis Tool

Marketing Mix in SimilarWeb

Quick Keyword research

3. Pick Top 3 Marketing Tactics & Test Add Channels that perform

Always Be Testing

Don’t track Vanity Metrics. [90% GA Metrics] Track Actionable Metrics– Conversion,

Churn.

If you want Big Improvement in Results, be ready to make Drastic Changes

3. How to Benchmark, & Analyse

Funnel Analysis What is the Funnel for your Business? What are the benchmarks for your industry

conversion▪ Lead Gen – Benchmark ▪ Registration Rate▪ Conversion on Ecommerce▪ SAAS : Free to Paid Conversion Rate

Have you Set Up Enable Event/Goal Tracking in GA Micro-conversions Are Valuable too▪ Whitepaper download, Video watch, Newsletter Subscriber▪ How much value should I assign to each conversion

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