Growth HackingHack Your Mind. Process your Growth.

Irzan Raditya CEO & Co-Founder of YesBoss

CEO & Co-Founder of YesBoss

Studied Computer Science at HTW Berlin, Germany

Previous experience:

• Head of Mobile Product at Takeaway.com

• Mobile Engineer at Zalando (Rocket Internet)

• Co-Founder of Rumah Diaspora

• Co-Founder of STYYLI

• Co-Owner of Cape & Fly

• Founder of Amplitweet

Irzan Raditya (27) Jakarta, Indonesia

01 An Introduction

02 Popular examples

03 Mindset or strategy?

04 YesBoss Growth

05 Let’s hack!

What’s on today?

Growth Hacking(ɡrəʊθ ˈhækɪŋ)

2013 2014 20152010

„A person whose true north is growth.“– SEAN ELLIS DROPBOX, EVENTBRITE, GROWTHHACKERS.COM

2012

„A growth hacker does not stop at the first levels of a conversion funnel.“

– AARON GINN STUMBLEUPON, EVERLANE

2011

Growth funnel

AARRR

Growth funnel

Acquisition

Activation

Retention

Referral

Revenue

(Essential like coffee)

JULY 1997 NOVEMBER 1997JULY 1996

Registered User Growth

20.000

1,5M

Get Your Free Email at Hotmail

PS: I love you. Get your free E-mail at Hotmail

OTHER ORGANIC VIRAL REFERRAL PROGRAM

Registered User Growth

OCTOBER 2008 JANUARY 2010

100K

4M

MAU Growth

AUGUST 2011 SEPTEMBER 2011

5.3M

3.4M

Mindset or Strategy?

„Growth hacking is a strategy for quickly and effectively optimizing the social reach and user growth of a company/brand by using short cuts of traditional marketing.“

„This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feat of growing a user base into the millions.“

Strategy

Mindset

Growth Hacking is about…

MarketingData Science

Ideation ProcessFailuresTestingTimingTools

Learning KnowledgeTracking

and…

User

Mindset

Growth Hacking is about…

Be curious…about everything.

Be innovative…for quick wins as well as for your strategy.

Be focused…otherwise you loose track.

Be bold…no risk, no growth.

Creative Marketing

Data Analytics & Testing

Engineering & Automation

Growth Hacking

Growth Hacker

Growth Engineer

Growth Analyst

3xGto start your team!

Our mission is to help people use their valuable time for

more important things in life. 

Our vision is High Touch & High Tech:

Providing a WOW! customer experience

while building a sophisticated technology on top of it.

How does it work?

Send YesBoss a SMS with your demands

We get you the best deal we can find

You get your goods or services delivered1 2 3

78% AVGRequests growth

Requests

45.000

90.000

135.000

180.000

June August October December February

Hacks we use(d)

Waiting list Referral ProgramA/B Testing

TuesdayInfluencer Hack CEO Mail

Retention Algorithm Linkedin HackTweet Beat Follow up

Framework

IMPACT CONFIDENCE EASE

by Sean Ellis

I C E

Framework

canvas.growthhackerss.com

Linkedin Hack

HYPOTHESISPeople will answer with their email if we tell them we have what serves their needs.

GOALValidate the target group young professionals for our service and get influential users.

EASE

1

Twitter Hack

HYPOTHESISPeople will share or like their favorite service to show their brand loyalty.

GOALGet a reach of 100 shares and 20 likes.

LEARNINGpeople like to compare and are don’t see it as advertising. 264 Tweets, 59 Likes.

Share ASO Hack

HYPOTHESISAfter a successful order people are more willing to share experience on social networks.

GOAL25 out of 100 People share.

LEARNING75 out of 100 People share after successful order but they do it only once. When we ask the 2nd time the conversion rate goes down on 10%.

Waiting list Hack I

HYPOTHESISPeople are willing to share if it is a requirement to use the service.

GOAL30% of users will share to more than 5 friends.

LEARNING35% people share.

Waiting list Hack II

HYPOTHESISPeople are willing to share if it is a requirement to use the service.

GOAL40% of users will share to more than 1friend.

LEARNING45% people share. 32% of our users coming from referral

E-Mail A/B Testing

26%

OR

35%

OR

est.

65%

OR

New design (soon)

Newsletter No Promo No Discount

770% Sales on Movie Tickets!

September October November December

Leveraging on value and riding the trends

Tools we use(d)

https://growthhackers.com/ https://www.quicksprout.com/the-definitive-guide-to-growth-hacking/ http://www.optimonk.com/blog/21-best-growth-hacker-sites-videos-ebooks-tools-growth-hacking/ https://blog.kissmetrics.com/learn-growth-hacking/ http://autosend.io/growth-hacker-resources/

Ressources about GH

Thanks :) P.S. We’re hiring! Backend Developer Data Scientist Data Analyst Data Engineer A.I / NLP Engineer Sr. SEO Manager

irzan@yesbossnow.com