Growth Hacking for mobile app marketing

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    16-Apr-2017

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GROWTH Hacking when going global for indie APPS

Mobile Day 2016

DEV APP INDIE, H L AI?Dev indie thng c qui m nhThng khng c b phn chuyn trch MarketingNgn sch Marketing bt u di $2K).Thiu ngi, thiu tin dn n thiu ng b trong 1 lot cc khu: Media Kit, Market Research, Media Coverage, Relationship, Customer Insight..

mobile day 2016BI Thuyt trnh HM NAY S TR LI 3 CU HI SAUTh trng lm App/Game indie c thc s mu m dn thn?Nhng sai lm ca Dev Vit thng mc phi khi Go Global (v cch thc vt qua)Cu hi t cc bn (Q&A)

NGI thUYT TRNHNG THI SNAPPOTA MARKETING MANAGEREmail: sondt@appota.comSDT: 098.210.56.86Cc Campaign Game tng chy:

mOBILE DAY 2016VIETNAM

#1: CHA TR LI CC CU HI

Cu hi cho team

M hnh team bn: nhm SV, nhm chuyn nghip, cng ty

Tnh chuyn mn ha, gn kt - tin tng

Dng tin duy tr c bn vng khng?Cu hi cho th trng

Trending th trng ang l g?

Timing ra App c ng nhu cu th trng hay khng?

Ai s l cng ng ct li?

Cu hi cho sn phm

Nn lm app n theo hay app lu di

Mc tiu ca App qung co, v tinh (cross) hay l trng tm

Feature g gi chn user thi gian u vo Game

Game Pitch ca bn l g ti user?

Hnh thc thu tin trong App......

V d v GAME PITCH (Thng ip game)

Left4Dead: Zombie apocalypse with your friends

Democracy 3: You are the President

Warframe: You get to be a space ninja

Ridiculous Fishing: Fishing with machine gunsTrnh s dng cc t ao to, ba ln nhng v ngha: unique break-out best next gen state-of-the-art

Cch ly insight khch hng nhanh nht, r nht!

#2: Lng tng CHn la th trng y app

Th trng nnTh trng pht nTh trng thm d

Cc Tool research th trngApp AnnieGoogle ToolMarket Report

Nghin cu Bng gi th trng incent - non-incent

#3: KHC BIT V USER BEHAVIOUR

First Sight: Cnh gic vi mi thSn sng tri nghim, gip test AppFree to Play Model is KingPPD vn sng tt

Khng c nhu cu unlock premium feature

Sn sng unlock, sn sng donateD di vi cht lng tri nghim, ngay c khi khi khng ng nh li qung co

Yu cu cht lng tri nghim ng vinhng g Dev m tt tham gia vo vic xy dng App

Rating, Comment, Donate, gp

D di v d ri bi hi nhng trung thnh

Ch s nhn vt Angry BirdCh s nhn vt V lm truyn kGAME TYGAME TA

#4: CHA L M TT ASO

K THUT T KHA CH GIP APP HIN TH TT,NHNG S LA CHN CA KHCH HNG NM CM XC

TN CAPTAIN STRIKERA I NH tH NO?

HeadshotXsoliderXgunnerStormStrikeLightStrikeCritical StrikeCaptainStrike

Tn c chn da trn 4 yu t:

Chun k thut SEO: CS - StrikeCm xc: Gi nh Game CS huyn thoiKhc bit: Khng ch bn gii, bn cn chin

Thng ip r rng: Be a Captain

thut v kh nng lnh o chin thng

VI 1 GAME INDIE I GLOBAL,TRAILER L YU T QUAN TRNG DN TI S THNH CNG

Media hu nh b qua cc Game khng c trailer trong presskit

Cc clip nh, l content Mar cc tt cho cng ng (hardcore) trong giai on Pre-laucnh

Gim gi thnh qung co rt nhiu vi clip

Gip ngi chi, nm c lun Gameplay v nhanh chnga ra quyt nh install

#5: Khng c Chin lc PR

Presskit

Email Pitch

Dont go into Junk

Target and Timing

Mobile Day 2016

LU KHI XY DNG PRESSKITnh screen shot p, v a dng Khong 4 - 5 nh l ti u nht1 nh nng ko qu 1MB. phn gii khong 800 hoc 1200 pxPhi c featured image ( lm nh thumbnail cho bi vit)Vi bi vit dng t ng xc tch, d hiu

Mobile Day 2016

TARGET-TIMING CHun XCTuyt i khng gi Mass MediaC th t u tin gia cc MediaTarget ng Media: Kh nng c vit bi s t l thun vi s ph hp gia ch trang tin v th loi game ca bn.Gi di email nh pht hnh, hoc domain Game, trnh khng dng mail chung chung (gmail, yahoo).Cng thc: davidwang@gamesinasia.com + (cc) news@gamesinasia.com

Mobile Day 2016VI EMAIL PITCHng: Hi...ti l n t studio Hin ti chng ti mi va ra pht hnh game u tin trn App Store. V s rt l vinh d vi chng ti nu GIA bt cht thi gian review game nyNn: Hi...ti l n t studio Game mi nht ca chng ti Puzzle Quest va mi ra mt trn App Store vi th thc 3 vs 3 ngi chi.

ng: Puzzle Quest l game match - 3 s thay i cch chng ta chi match - 3 t trc gi. Khc vi cc game match -3 khc, Puzzle Quest c chi bi 3 ngi ln lt nhau. Mc ch l kt hp c ti thiu 3 tile tuy nhin ngi chi s phi hp tc vi nhau v cng lc ch n im s ca mi ngi. Game ny thch hp cho nhm bn b chi cng nhau v khng cn c kt ni internet.

Nn: Puzzle Quest l game match - 3 c chi bi 3 ngi. Mi ngi chi phi c tinh thn ng i, hp tc, tuy nhin gameplay vn mang tnh cnh tranh, hn thua v vn n im s ca nhau. Bn s gip ai v s chng li ai?

mobile day 2016NG PRESSKIT B lt vo THNG RCng gi video trailer d ch l 1 video ngn, m thay vo l link youtubeTrnh gi nhng file nh km ko cn thitTrnh dng nhng buzzword : mind blowing hay revolusioner Dng nhiu du : vd Min ph!!!Trc khi gi, kim tra li k cng Tm hiu trc phng vin no bn mun gi bi trc tip n, v bt u th bng Hi Dng Mailchimp hoc dch v tng t trackingPre-pitch: bn c th c mt email gii thiu v thng tin v vic ra game v cho php chi th trc (preview)

#6: VN BN QUYN

Nhng yu t quan trng nht trong bn quyn

Ai l ngi report bn?

Chu trnh qut v mo qua mt Google

Cha kha nm Graphic Design

MT VI GI KHC

Chin thut la chn nh Pht hnh - phn phiGia tng mi quan h trong ngnhTham gia cc bui hi tho, trin lm quc t lin quan n GameXy dng Community t cng ng Hard Core: TA, AFTo cc content sng to trn reddit, 9gag

Gii thiu: Appota l n v tin phong ti Vit Nam trong vic cung cp cc nn tng tin ch cho in thoi thng minh, hng ti cc lnh vc: pht hnh Game, qung co v thanh ton.