Growth hackingfor e-commerce websites

1. Media: platita, proprie sau castigata2. Instalarea de obiceiuri comportamentale3. Propagarea prin recomandari4. Cresterea ratei de conversie

1. Media: platita, proprie sau castigata

Won, earn and paid media

Case study: FB - Quiz: cat de bun sofer esti?

Rezultate: 200k fani in 5 zile si ROI de 16450%

Ai (prea mult) timp liber?

Vrei sa pleci in Grecia?

Esti femeie si e dimineata?

Vrei sa ai succes in e-commerce?

3. Propagarea prin recomandari

Program recomandariBonobos

Crestere de la 1,6M USD revenuela 4M USD intr-un an.

NPS Bonobos: 78

NPS Apple: 77

It takes 2 to tango:Trafic & Conversii

Metodologia actuala

Metodologia Smart

Venituri mai mari cu 42,68% pe un segment de trafic - dupa ce au folosit personalizarea prin Marketizator pentru a recupera vizitatorii care intentionau sa iasa de pe site fara a cumpara.

Ce poti face pentru a creste rata de conversie?

1. Constructie de brand

2. Atragere de trafic relevant - de preferat own media

3. Analiza cantitativa - segmentare

4. Analiza calitativa - voice of customer, buyer persona

5. Segmentare

6. AB testing

7. Personalizare

Tools- Heatmaps - Mouseflow- AB testing tools - Marketizator, Adobe Test & Target- Web Personalization engines - Marketizator, Evergage- Usertesting - 5secondtest- Automated emails - Adestra, Dotmailer- Landing page builders - Unbounce, Landingi- Social reffering - Social Rebate, Curebit, Social Annex- Custom audience FB- Lead capturing - Marketizator- Networking LinkedIN premium, Traackr, Tweepi- Spying - SimilarWeb- Targeted traffic - Nanigans- Real Time Bidding, programmatic buying

Good luck!

Multumesc!

@valentinraduValentin@marketizator.com0755.095.095