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Google My Business Verification Best Practices

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A complete, step by step guide to claiming your business via Google My Business. We walk you through the entire verification process from start to finish and offer best practice tips along the way.

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Page 1: Google My Business Verification Best Practices
Page 2: Google My Business Verification Best Practices

Advantages of Google+ For Business

• Location• Reviews• Hours

• Improves overall “Authority”

• Showcase business in SERPs

• “Follow” Option

Page 3: Google My Business Verification Best Practices

Verification Process

• Google My Business Dashboard

• Continue to next slide

Less than 10 Locations

More than 10 Locations• My Business Locations

Dashboard• Visit slide 8

Page 4: Google My Business Verification Best Practices

Google My Business Dashboard

• Start with one Gmail Account• Keep all accounts under this

account• Merging accounts? Info on next slide

Page 5: Google My Business Verification Best Practices

Claiming Your Business

1. Select “All Your Google+ Pages”2. Click 3. Choose “Storefront”, “Service

Area”, or “Brand”.4. Search Your Location5. Select the Business6. If Business address is incorrect,

choose the “Add Your Business”7. Authorize and Claim

3.

5.

4.

6.

Page 6: Google My Business Verification Best Practices

Page Optimization Best Practices

1. Do location specific search of business

2. Use address recognized by Google3. Provide a local phone number4. URL- Use specific city sub-domain or

page (Preferred)1. i.e city.domain.com 2. Domain.com/City

5. Write Unique content for each page6. Ensure address is listed on city page

for website7. Title page as simply “Business

Name”1. OK to use Name + City if

consistent

2.

*City specific pages not imperative

Page 7: Google My Business Verification Best Practices

Verify

1. Send Verification code2. Log into Google account and

enter code3. Verified Business!

Extra Steps

1. Add Logo, Gain 10+ Followers1. Claim Custom URL

2. Link Website1. Navigate to Business2. Select G+ Page3. Select “About”4. Get line of code5. Insert into back end of

site

Page 8: Google My Business Verification Best Practices

Multiple Locations

My Business Locations Dashboard

1. Import locations from file

2. Add locations manually1. Refer to slide 6

Page 9: Google My Business Verification Best Practices

Adding Locations from File

• Store Code (If Applicable)• Name (Name or Name + City)• Address• City• State• Country• Zip Code• Main Local Phone #• Page URL (City Specific or

Home Page)• Category (Keep Consistent)• Hours

Highest Importance

Page 11: Google My Business Verification Best Practices

Review

General Best Practice

Highest Importance

1. Consistency 2. Verify G+ Page3. Delete Multiple Pages

1. My Business—Settings—Delete

4. Link Website (Slide 7)5. Clear Logo 6. Keep information up to date

1. Hours—These show in search

Page 12: Google My Business Verification Best Practices

Pro Tips

1. Choose Name Carefully (It determines your custom URL)1. Rocket 55 Minneapolis

plus.google.com/+Rocket55Minneapolis2. Rocket 55 plus.google.com/+Rocket55

2. Fill out all page details immediately 3. Delete and Complete any “Banned” pages and submit them to

Google for review4. Gain 10+ followers quickly by having office staff add your page to

circles1. 2.

Page 13: Google My Business Verification Best Practices

www.Rocket55.com