Embed Size (px)
Citation preview
• The Glass project was started 3 yrs ago by an engineer named “Babak Parviz”.
• Glass is being developed by Google X lab.
• A wearable computer with an optical head-mounted display (OHMD) developed by Google.
• It’s a glass with a Smart phone in it.
• It will project information onto the lenses.
• Brings the internet world and real world together.
• It has a micro phone & camera.
• Sort of revolutionary new product.
• Also known as “Ok Glass” or “My Glass”.
• Developed by: Google
• Manufacturer : Foxconn
• Introductory price: $1500 USD
• Operating system: Android (4.0.4)
• 16GB storage (12 GB available)
• 682MB RAM
• Input: Voice command through microphone
• Controller input: Touchpad
• Camera: 5 MP, photos, videos
• Connectivity: Wi-Fi, Bluetooth
• Weight: 50g
• Micro USB cable and Charger
Pictures ,videos instantly on facebook ,instagram etc.
It will able to read and translate any text you see.
Google Glass will show you text messages you
receive and allow you to reply to them via voice
commands.
Receive Send
• Accept/Reject a call
• Display the weather
• Show reminders
• Check in
• Video chat
• …And much more.
The Google Glass is fashionable and the frame
colors is available in 5 colours as gray, orange,
black, white, and blue.
Design & WorkingThe main body of Glass is a soft touch plastic.
Displays the pop up hands free information.
It has the front facing video camera with which photos and videos can be taken.
A touchpad is located on the side, allowing users to control the device.
A microphone can take the voice commands from the user.
• Easy to wear and use.• Act as a hands-free smart phone.• Fast access of maps, documents, videos, chats
and much more.• A new trend for fashion lovers together being an
innovative technology.• A spectacle based computer to reside directly on
your eyes.• A useful technology for handicapped/disabled
people.
Vuzix M100 Smart Glass
• 16:9 display
• 5MP camera take still images
• Recording 1080p video
• 1GHz processor
• 1GB of RAM
• Android
• Wi-Fi
• Vuzix M100 is cheaper than
Google’s Glass by about $500
Nissan's 3E
• The video Nissan released has no
dialogue, just dynamic music
playing over images of a man
throwing his head about. After
about 30 seconds of movement,
the 3E wearable display assembles
itself over the man's left eye.
• The 3E has some of the bulk of
Google Glass, but the entire device
sits on the left side of the man's
head.
Microsoft: Working on smart glasses
• After Google, Microsoft is also planning to unveil its own version of smart glasses.
• The features, availability and pricing of the device has not been announced yet.
GOOGLE GLASSOBJECTIVE: Aim of this survey is to understand the consumer behaviour for google glass, the information
will allow us to compare groups of respondents. We assure you that your response will remain anonymous.
NAME:
1. Gender
o Male o Female
2. Age
o 15-25 o 25-35
o 35-45 o 45-5
o 55 & Above
3. Monthly household income
o Below 20,000
o 20,000 - 40,000
o 40,000 - 60,000
o 60,000 - 80,000
o 80,000 & Above
4. Describe the area in which you are residing?
o Urban
o Rural
5. With regard to technology, how would you describe yourself?
o Novice user
o Intermediate user
o Advanced user
6. What matters you most while purchasing a technology?
o Brand Name
o Price
o Quality
o Availability
o Functions/Features
o Ads/Feedback
7. Have you heard about Google glass?
o Yes
o No
8-10. To what extent do you agree with each of the following statements. Please mark your answer using the following 5 point scale :
1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree
8. After hearing about Google glass, I believe it is a good idea to use.
9. Google glass will enable me to accomplish task more quickly.
10. I will buy Google glass as it will increase my status.
11. I found the Google Glass:
Inexpensive :___:___:___:___:___:___:___: Expensive
Not Useful :___:___:___:___:___:___:___: Useful
12. In future will you plan to buy Google glass at:
Price: $1500
Features: Android, Bluetooth, Wi-Fi, 1 GB RAM, 12 GB usable memory, Camera 5MP
o Yes
o May be
o No
Thank you for your co-operation in completing this questionnaire..
1. Gender
Income below 20,000 Income level 20,000-40,000
Male 134
Female 66
0
5
10
15
20
25
30
35
40
male
female
37
3 18
19
20
21
malefemale
21
19
Income level 40,000-60,000
Income level 60,000-80,000
0
10
20
30
malefemale
23
17
0
5
10
15
20
25
30
male
female
28
12
Income level 80,000 & above
0
5
10
15
20
25
male female
25
15
2. Age
Income below 20,000
15-25 95
25-35 49
35-45 32
45-55 16
55 & Above 8
0
5
10
15
20
25
30
35
15-25 25-35 35-45 45-55 55&ABOVE
33
6
1 0 0
Income level 20,000-40,000Income level 40,000-60,000
0
2
4
6
8
10
12
14
16
18
15-25 25-35 35-45 45-55 55&ABOVE
18
9
7
4
2
0
2
4
6
8
10
12
14
16
18
15-25 25-35 35-45 45-55 55&ABOVE
1817
5
0 0
Income level 80,000 & aboveIncome level 60,000-80,000
0
2
4
6
8
10
12
15-25 25-35 35-45 45-55 55&ABOVE
8 8
12
9
3
0
2
4
6
8
10
12
14
16
18
15-25 25-35 35-45 45-55 55&ABOVE
18
9
7
3 3
3. Monthly household incomeBelow 20,000 40
20,000 - 40,000 40
40,000 - 60,000 40
60,000 - 80,000 40
80,000 & Above 40
0 5 10 15 20 25 30 35 40
BELOW 20000
20000-40000
40000-60000
60000-80000
80000&ABOVE
40
40
40
40
40
4. Area in which you are residing?
Income level below 20,000
0
5
10
15
20
25
30
35
40
URBAN
RURAL
36
4
Urban 166
Rural 34
Income level 20,000-40,000 Income level 40,000-60,000
0
5
10
15
20
25
30
URBAN
RURAL
30
10
0
5
10
15
20
25
30
35
URBAN
RURAL
33
7
Income level 60,000-80,000 Income level 80,000 & above
0
10
20
30
40
URBANRURAL
32
8
0
10
20
30
40
URBANRURAL
35
5
5. With regard to technology, how would you describe yourself?
Income below 20,000
Novice user 26
Intermediate user 125
Advanced user 49
0 5 10 15 20 25 30 35 40
1
363
ADVANCED USERS INTERMEDIATE USERS NOVICE USERS
Income level 20,000-40,000 Income level 40,000-60,000
6
21
13
REGARD TO TECHNOLOGY
ADVANCED USERS
INTERMEDIATE USERS
NOVICE USERS
7
28
5
REGARD TO TECHNOLOGY
ADVANCED USERS
INTERMEDIATE USERS
NOVICE USERS
Income level 60,000-80,000 Income level 80,000 & above
626
8
ADVANCED USERS
INTERMEDIATE USERS
NOVICE USERS
614
20
ADVANCED USERS
INTERMEDIATE USERS
NOVICE USERS
6. What matters u most while purchasing a technology?
Income level below 20,000
Brand name 72
Price 34
Quality 52
Availability 8
Functions/ Features 31
Ads/ Feedback 3
BRAND NAME PRICE QUALITY AVAILABILITY FUNCTIONS ADS
6
12
15
34
0
Income level 20,000-40,000 Income level 40,000-60,000
9
11
13
0
7
0
31
0
4
0
5
0
Income level 60,000-80,000 Income level 80,000 & above
11
6
10
1
11
1
15
5
10
4 4
2
7. Have you heard about Google Glass?
Income below 20,000
0
10
20
30
40
YES
NO
3
37
Yes 90
No 110
Income level 20,000-40,000
Income level 40,000-60,000
0
5
10
15
20
25
YES
NO
0
5
10
15
20
25
YES
NO
1426
17 23
Income level 60,000-80,000
Income level 80,000 & above
0
10
20
30
40
YES
NO
33
7
0
5
10
15
20
25
YES
NO
23
17
8. After hearing about Google glass, I believe it is a good idea to use.
Strongly Disagree Disagree Neutral Agree Strongly Agree
3 30 46 92 29
Income below 20,000
0
2
4
6
8
10
12
14
16
18
0
12
17
8
3
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLY AGREE
Income level 20,000-40,000 Income level 40,000-60,000
0
5
10
15
20
25
0 0
12
22
6
STRONGLY DISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLY AGREE
0
5
10
15
20
25
30
0 1 1
30
8
0
2
4
6
8
10
12
14
2
13
11 11
3
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
Income level 60,000-80,000 Income 80,000 & above
0
5
10
15
20
25
1
4 5
21
9
9. Google glass will enable me to accomplish task more quickly.
Strongly Disagree Disagree Neutral Agree Strongly Agree
3 15 65 84 33
Income below 20,000
0
5
10
15
20
25
0
4
14
22
0
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
Income level 20,000-40,000 Income level 40,000-60,000
0
2
4
6
8
10
12
14
16
0
1
13
16
10
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
0
2
4
6
8
10
12
14
16
18
01
6
18
15
Income level 60,000-80,000 Income level 80,000 & above
0
2
4
6
8
10
12
14
16
18
1
6
15
17
1
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
0
2
4
6
8
10
12
14
16
18
23
17
11
7
10. I will buy Google glass as it will increase my status.
Strongly Disagree Disagree Neutral Agree Strongly Agree
4 22 50 73 51
Income below 20,000
0
5
10
15
20
25
0
2
9
21
8
STRONGLY DISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLY AGREE
Income level 20,000-40,000 Income level 40,000-60,000
0
2
4
6
8
10
12
14
16
0
6
10
15
9
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
0
5
10
15
20
25
01
6
10
23
Income level 60,000-80,000 Income level 80,000 & above
0
2
4
6
8
10
12
14
1
7
13 13
6
STRONGLYDISAGREE
DISAGREE
NEUTRAL
AGREE
STRONGLYAGREE
0
2
4
6
8
10
12
14
3
6
12
14
5
11. I found the Google Glass:
Inexpensive :___:___:___:___:___:___:___: Expensive
Not Useful :___:___:___:___:___:___:___: Useful
Income below 20,000
0
5
10
15
20
25
30
1 2 3 4 5 6 7
NOT USEFUL TO USEFUL
INEXPENSIVE TO EXPENSIVE
Income level 20,000-40,000
Income level 40,000-60,000
0
5
10
15
20
25
30
35
40
1 2 3 4 5 6 7
NOT USEFUL TO USEFUL
INEXPENSIVE TO EXPENSIVE
0
5
10
15
20
25
30
35
40
45
50
1 2 3 4 5 6 7
NOT USEFUL TO USEFUL
INEXPENSIVE TOEXPENSIVE
Income level 60,000-80,000
Income level 80,000 & above
0
5
10
15
20
25
1 2 3 4 5 6 7
NOT USEFUL TO USEFUL
INEXPENSIVE TO EXPENSIVE
0
5
10
15
20
25
1 2 3 4 5 6 7
NOT USEFUL TO USEFUL
INEXPENSIVE TO EXPENSIVE
12. In future will you plan to buy Google glass?
Income level below 20,0003
23
14
YES
MAY BE
NO
Yes 60
May be 92
No 48
Income level 20,000-40,000 Income level 40,000-60,000
11
19
10
YES MAY BE NO YES MAY BE NO
8
12
20
Income level 60,000-80,000 Income 80,000 & above
19
12
9
YES MAY BE NO
15
18
7
Conclusion
The aim of this survey is to understand the consumer behaviour for Google glass.
This generation wants technology and hope one day it will replace cell phones.
Very few people are aware about Google glass.
In India people are more brand, price and quality conscious.
According to the respondents it is expensive so in India Google should launch at less price.
Majority of the respondents said Google glass will help in doing task more quickly.
Price
Price objective: Penetration pricing (Charging low price in order to penetrate market quickly)
In U.S.A it is introduced at $1500 (Rs. 90,000) but it is expected to be little cheaper in India.
According to the survey we found that people would buy if the cost will be till Rs. 40-50,000..
PromotionAttractive promotion with the help of models,
social networking, internet, media, etc..
Distribution
Google is considering partnership with sunglass
retailers such as Ray-Ban or Warby Parker.
Google’s goal is to make it available to a wider
group of explorers at the end of this year, with
even broader availability next year.
• Approaches to distribution channel:
– Intensive--essential to low involvement goods
– Selective--desire to maintain image– Exclusive--very high service requirements, generally
expensive, capital expenditure, once in a lifetime purchase items
Selective distribution: Somewhat expensive, infrequent purchase item
• Buyers can buy online, there will be no separate charges for shipping and handling.
• I already wear glasses. Will Google Glass work for me? Yes. Google is experimenting with designs that will fit over existing glasses so you don't have to wear two types of glasses.
• How would the other person know that the person is recording video or taking picture? Is it safe?When the person will record or take picture light will turn on so other person can see.
• When will it be released?By the end of 2013 or starting of 2014
