Google Analytics Tips to Improve Your Marketing

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    13-Aug-2015

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  1. 1. //COOSIC AnalyticsTips to Improve Your Marketing I .Create Custom DashboardsThese fully customizable dashboards are an absolutenecessity.Not only can you customize all the data that you want to review in pretty little widgets,but you can also get weekly.daily and monthly reports sent to your email.It's a569 good idea to have various dashboards segmented out by U5I-/ _f_/ _,J 9acquisition type,audience or behavior . ?HOW -TOGo to Dashboards>New Dashboard to create your rst dashboard.Choose Blank Canvas or Starter Dashboard and pick a title.Once you've selected your template you can add and customize as many widgets as you feel necessary and select varying layout options. um, ,,. ,. 2. Integrate Webmaster Tools , ..m .. W, vovm w, ,.. a'= .Webmaster Tools can be an extremely useful tool.It can , ..o""'*m provide key insights that aren't available through Google ,went dII aw .Analytics.such as impression data.keyword queries by , .g0 landing page,index issues,click data and more.If you 'I'09 already have Webmaster Tools set up but do not have it 5 wan w.9'"I integrated with Analytics.you can easily do so._, _,, -,_3g~Ja _?HOW -TOOn the Webmaster Tools home page click manage site> Google Analytics Property>se| ect web site you want to view in Analytics.For more in depth instructions review Goog| e's Support Page. 3. Block Your IP Address Depending on how much trafc you get to your site,your 4! _ own visits could be considerably skewing your data.I g I Analytics has a feature that allows you to exclude yourself .g rheaso that your visits to the site do not count towards the data being tracked. ?HOW -TOSelect admin> | ters> + new lter.Name your | ter> select the exclude lter type.Then select the source or destination that works best for you.If you have a static IP address.select "trafc from the IP addresses" and the "that are equal to" expression.then paste your IP address. 4. View User Behavior FlowsBehavior ow allows you to view the actions of visitors toM your site from page to page.This is important because it 4' Md sumo offers insight into the parts of your site that are the most.or least.engaging. ovoN'?HOW -TOIt's simple to use too,go to Behavior>Behavior Flow and select what you want to see from the dropdown menu. 5. Segment Your AudienceWith any smart marketing campaign.you probably have multiple segmented audiences coming to your site.It is important to be able to differentiate between those audiences to gain a better understanding of each segment. ?HOW -TOGo to Admin>Segments>+ New Segment.Here you'll be able to dene different audience groups by age.gender.location,technology.behavior.trafc sources and more.Choose the segments thatl|give you the best insights specic to your marketing goals. sources:http: /,fwwv. '.tn1prod. con. i'b I og. i'-201 5/go Ogle-anal/ tics-ti ps-im prove~ma rketing. " http: .I'. :'wI. vI. v.goog| e. com/ analyticsR

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