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As presented by Shane Mansfield at ADE 2014 on the ticketscript boat. Speaker notes included as this will help it make some sense! Analytics is an amazing tool to reveal data that can transform your event from just another event, to ‘the’ event. However there is so much data that it’s easy to get lost and focus on the wrong things. There are two types of data, interesting data and useful data. In this session I'll be going through the above to help you get quickly to the useful data and learn how to use it to make your event marketing more efficient.
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Google Analytics and your event- by Shane Mansfield, Head of Performance Marketing at
ticketscript (and resident data nerd)
Today’s agenda
● A basic overview of Google Analytics
● Getting to your useful data and using it
● Know your goals
● Know your data and do great things with it
● What’s next
● ASK QUESTIONS AT ANY TIME :-)
It’s all about definition
Sessions
Pageviews
Bounce rate and exit rate
Pages per session
CTR & Conversion rate
Keeping things simple
● There’s a lot of data out there● It’s easy to get lost
● Focus on the useful data and not just the interesting
Referrals
Device
Location
Marketing campaigns
Ticket sales
Site ‘events’
Make a plan
Universal analytics
Filters
Goals
Goal funnels
Page Analytics extension
Test. Learn. Repeat.
Make your site better
Do great things with your data
Adwords integration
GoalsLists
ConversionsRemarketing
Google integration
Further integration
Remarketing
Smart targets
Campaign trackinghttp://www.amsterdam-dance-event.nl/tickets/festival/ is a referral at best
http://www.amsterdam-dance-event.nl/tickets/festival/utm_source=ade&utm_medium=listing&utm_campaign=neundercurrent is a campaign that can be tracked down to a click level
It doesn’t have to be paid.Untracked Tracked
Campaign tracking
Ten things to remember
1. Keep it simple2. Make a plan
3. Focus on the useful data4. Track all of activity
5. Know your goals6. Test. Learn. Repeat.
7. Make data based decisions8. Use your data to do great things
9. Make your site better10. #Sellmore
http://company.ticketscript.com/uk/blog/features/introducing-the-sellmore-reporting-suite/772/http://company.ticketscript.com/uk/blog/how-to/everything-you-need-to-know-about-google-analytics/964/http://company.ticketscript.com/uk/blog/how-to/analytics-connect-from-ticketscript-an-introduction/804/http://www.thomson.co.uk/blog/wp-content/uploads/infographic/interactive-music-map/index.htmlhttp://www.seoweather.com/google-analytics-event-tracking-code-generator/https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcohhttp://contentverve.com/10-call-to-action-case-studies-examples-from-button-tests/http://www.lingscars.com/https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=enhttp://company.ticketscript.com/uk/blog/how-to/setting-up-remarketing-using-google-adwords/917/https://support.google.com/analytics/answer/1033867?hl=en-GB
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