Embed Size (px)
Citation preview
Get the Most Out of Your Blogs: Repurposing Your Content
WordCamp Tampa 2016
Lisa Melegari
What is content repurposing?
What is content repurposing?
Taking an existing blog and turning it into additional types of
content with the same topic/info.
What is content repurposing?
Popular Blog Post
eBook Downloadable Media Newsletters
Why repurpose content?
Why repurpose content?Good content is hard to
come by. Make excellent ideas stretch by
repurposing them!
Capitalize on the success of existing content with a
little effort.
Identifying Repurpose-able Content
Identifying Repurpose-able
Content• Find your best-performing blog posts.• In Jetpack, go to your Site Stats dashboard and look at your Top Posts & Pages.• In Google Analytics look at Behavior > Site Content > All Pages
Identifying Repurpose-able
Content
Identifying Repurpose-able
Content• Find your best-performing blog posts.• In Jetpack, go to your Site Stats dashboard and look at your Top Posts & Pages.• In Google Analytics look at Behavior > Site Content > All Pages
From Blog to eBook
Why eBooks?• Establishes you as an author (authority!)• Repurposes your blog content (more reach!)• Can be a really awesome marketing tool (build a mailing list!)• You could even – PROFIT?!
Finding Your eBook Content
Remember that list of great blog posts? Try to
group them with a common theme.Blogs about
cat ownership
Blogs aboutgrilling
Blogs aboutunique travel experiences
Finding Your eBook Content
If you like to write posts in series (and if you do, check
out the Post Series Manager plugin,
some cool guys made it) and noticed that any of
your series are among your high-traffic pages, that series topic is an eBook
waiting to happen!
Assembling your eBook
Verbatim vs. RewriteOrganizing blog posts into
chapters of your book and leaving the content verbatim is ok. But going the extra mile, re-writing the content to be more “book-
like” and adding fresh content, is the best.
Assembling your eBook
Don’t forget a cover!
eBook Distributio
nMost eBook reading platforms love PDFs!
Want to get on iBooks, Kindle, Nook? Learn how to format for them here:
iBooks formatting Kindle formatting
Nook formatting (and anything that uses ePub)
eBook Distributio
nOffer your book for download on your own blog.
Check out Easy Digital Downloads – a great plugin for
distributing and monetizing digital content.
From Blog to Downloadable
What are downloadables?
InfographicsChecklists
WorksheetsGuides
Best Content for Downloadables
List postsHow-tos (step-by-step)
StatisticsFacts
Downloadable Example
Downloadable Example
From Blog to Media
What makes a good video?
How-tosList posts
Stories
Video Uses
If your eBook is a how-to, create complimentary
videos to better illustrate certain steps.
Use videos to expand on blogs that could use visual
content.
Podcasts
Every great blog can become an equally great
podcast topic!
Podcasts
Blogs are static text, once the words are committed
they are out there. Podcasts allow you to
express your information more free-form and
genuine.Say in your podcast what
you forgot to say on your blog.
Come Full Circle with a Newsletter
Why newslette
rs?Nurtures the interest shown
by people who visit your site or consume your repurposed content.
Excellent for eCommerce!
Where do you get subscribers?
Sign-up form on your site
Gather emails from eBook downloads and downloadables
What to Send
Notify of new blog posts and content
Newsletter exclusive content
Engagement contests (forward to friends)
http://goo.gl/dkaC6XDownload the slides:
(it’s case sensitive, thanks Google)
