Gadget Bazaar is a brand which offers high quality, genuine, branded electronic refurbished products at highly discounted prices. Buying Refurbished Factory Seconds is

a 'Smart Alternative'.

Gadget Bazaar is Indian online shopping site that offers customers and bulk buyers the option to purchase unused branded seconds, surplus, overstock and refurbished electronic products at lowest prices. Physical stores do exist as well.

Cosmetically or aesthetically damaged products are acquired by Gadget Bazaar and stringently tested, repaired, restored to original working condition using original spare parts from manufacturer, repacked, and then offered to customers at highly discounted prices, with a Warranty and full after-sales support with a service network in major cities & towns across India.

Make the Smart Alternative………………

Target Market Overview

Gadget Bazaar provides ‘wind beneath the

wings’ to the rapidly growing e-commerce

ecosystem in India by solving the less

appreciated, often overlooked returns

management problem

Gadget Bazaar products are targeted at

segment of value-conscious Indian

consumers who are looking for ‘Smart

Alternatives’ while making buying

decisions

The goal is to maximize the selling of goods which are returned due to defect or damage by providing excellent service and phenomenal prices.

The company’s aim is to start gaining profit within five years and focus on opening around 100 physical stores across India.

Certified refurbished goods Big On savings One year warranty and protection plan After sales services Return policy Earth friendly

Value Proposition

The companies offering similar benefits to target customers are GreenDust, Genco, Reglobe, Overstock

Genco at the back-end, Amazon on the front-end and reverse logistics as the engine

The company is a big believer in the five R’s –• Reduce•Reuse •Repair•Recycle•Resell

GreenDust helps the planet by ensuring that e-waste stays out of the landfills without causing damage to the environment due to non-recyclable plastic and hazardous toxins

Unique Business Strategy

In India, 4 to 40 percent of goods are returned back due to some malfunction or even minute scratches.

The company works on reverse logistics. Around $12-$15 billion of products get returned every year and then company can spend $4-$6 billion to bring them back.

Incentives

The price of refurbished goods may go down by up to 40-50 percent which attracts the purchase decisions of value-conscious customers.

MOBILE APPLICATIONS

A key step towards

marketing the brand

Our App gives you access to exclusive app-only deals which aren’t available even on our website and nothing else. Just download, login, choose and checkout in easy steps. That’s it. No listings, no categories,no confusion.

The app provides similar navigation as Flipkart, Amazon and other e-commerce companies but provides tremendous discounts and offers.

• Free app• Cash-back feature to make customers revisit • Attractive offers and discounts • Reward users for sharing• Location-based service• Eye –catching app icon• GPS tracker to identify delivery place•Free shipping

Make it go viral…….

Featuring the app ……Official blogs

Emails

Social media groups

and communities

Promote the app

through promo video

Shout out on social

channels

Ask user to rate and

share

Roll out new updates

constantly

Running contests and

campaigns frequently

Getting featured on mobile app

review sites

App Store Optimization ( ASO )

Considering alternative app

store as well

DISCLAIMER

Created by Vandan Kothari, IIT Roorkee, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow