Fra massekommunikasjon

til massepersonalisering

Massekommunikasjon Big data og nyttetjenester

Case: Norgesgruppen Massepersonalisering

“Every two days now we create as much information as we did from the dawn of civilization up until 2003” Eric Schmidt http://techcrunch.com/2010/08/04/schmidt-data/

Svetlana Sicular, Gartner Group

“Big data is high-volume, -velocity and -variety information assets that demand cost-

effective, innovative forms of information processing for enhanced insight and decision

making.”

http://www.forbes.com/sites/gartnergroup/2013/03/27/gartners-big-data-definition-consists-of-three-parts-not-to-be-confused-with-three-vs/

http://www.datasciencecentral.com/forum/topics/the-3vs-that-define-big-data

Anna Kirah, CXO Making Waves

“BIG SISTER is benevolent technology that knows you, knows what you want and need and guides you on a path of choice making

based on relevance and meaning.”

Relevant informasjon Relevant reklame Riktige personer Riktig tidspunkt

Når du trenger det Om du velger å bruke det

1.  Nyttige tjenester 2.  Attraktive fordeler 3.  Relevant dialog

“Digitale tjenester som øker opplevd verdi for

kundene”

Konsernstrategi:

930 000 aktive husstander (per mnd)

Digitale kuponger

Min Meny

http://www.dinside.no/927861/naa-kan-du-faa-personlige-tilbud-fra-meny

6 tips for massepersonalisering og nyttetjenester

Nytteverdi for sluttbruker Relevans og mening

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