What’s so delicious about About pages?

You can tell your readershow you can help them…

…in apersonal

way

so you gain their trust…

…and they want to do business with you.

You canshow the

inneryou…

…so they like you.

(Likeability is not just a fluffy concept for hippies.)

You can tell them what to do next…

…so they do it.

How do you do this?

There are 4 steps…

Step 1:Tell your readers what’s in it for them.

How?

By answering these questions:

1. How do you help your clients?2. What is your mission?3. What are your super powers?

Step 2:

Build your credibility.

How?

By answering these questions:

1. Have you been through your reader’s problems?

2. What shows your expertise?3. Do you have quotes or testimonials?

Add a dash of personality.

Step 3:

How?

Try these techniques:

1. Share your mission2. Tell a mini-story about yourself3. Share your hobbies

Step 4:

Tell them what to do next.

What should you tell them?

1. Call you2. Download your report3. Come to your store

You can tell them to:

The 4 ingredients to a savory About page:

•What’s in it for your customers?•Credibility•A dash of personality•A clear call-to-action

Need helpwriting your About Page?

Find it awkward to write about yourself?

Find it awkward to write about yourself?

…without sounding like a windbag?

Learn more about writing delicious About pages:

BOOST YOUR CREDIBILITYAND OOZE PERSONALITY

FOR WRITING YOUR ‘ABOUT’ PAGE

A PROCESS

http://www.enchantingmarketing.com/about-us-guide/

Learn more about writing delicious About pages:

BOOST YOUR CREDIBILITYAND OOZE PERSONALITY

FOR WRITING YOUR ‘ABOUT’ PAGE

A PROCESS

http://www.enchantingmarketing.com/about-us-guide/

Slide Image Source

Slide 3 Helping Hand by Tomas Sobek / CC BY

Slide 4 Love and Trust by Mike Baird / CC BY

Slide 5 Morgan Van Pelt Australian Shepherd Puppy "red merle" by Ted Van Pelt / CC BY

Slide 6 Handshake by blu-news.org / CC BY

Slide 7 Happy New Year! by Wade / CC BY

Slide 8 puppy love by Porsche Brosseau / CC BY

Slide 9 Hippy at Phoenix Gay Pride Parade by Kevin Dooley / CC BY

Slide 10 Coach Bill Grier and Patrick McCollum by SD Dirk / CC BY

Slide 11 Call by Filip Pticek / CC BY

Slide 13 where does these footsteps lead to ? by Vinoth Chandar / CC BY

Slide 14 Handmade gift wrap by erika g / CC BY

Slide 17 150306-D-AF077-067 by Ash Carter / CC BY

Slide 20 Somewhere in Tennessee by DewFrame ДьюФрейм / CC BY

Slide 23 accomplished (344/365) by Tim Pierce / CC BY

Slide 26 25760003 by Marc Cavalier-Smith / CC BY

Photo Attributions (Thank you!)

Now go spiff upyour

About page!

Now go spiff upyour

About page!

Stop dilly-dallying - just do it!