Five simple steps to developing a digital marketing strategy

Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies.

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies.

@andijarvis @thetomorrowlab

Five-step process Systematic, methodical, repeatableStrategies that performOtherwise, what’s the point?A STARBecause we love a cheesy nameGlobal multinationals to small local firms Something for everyoneOngoing successfulBeing good once isn’t enough

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

A STAR

@andijarvis @thetomorrowlab

Audit

@andijarvis @thetomorrowlab

Audit

@andijarvis @thetomorrowlab

Strategy

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

Tactics

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

“We are entering interesting new territory in which small, cool startupbrands with a back-story, distinctive founder and a proper brand mission

are now seriously threatening the global behemoths”

Mark RitsonConsultant (Brand Doctor), Professor (Melbourne Uni)

Columnist (Marketing Week), Cynic (Freelance)

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

Activity

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

Results

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

A STAR

@andijarvis @thetomorrowlab

@andijarvis @thetomorrowlab

• Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

• Tactics without strategy is the noise before defeat

• Don’t confuse good tactics with good luck

• Don't believe everything you read on the internet just because there's a picture with a quote next to it

• Half the money I spend on marketing is wasted; the trouble is I don't know which half.

@andijarvis@thetomorrowlab@PoweredByColab