Five Must-Haves to Convert the Chinese Online Customer

(commands more than half of China’s online B2C)

If you’re a rookie in China, we’ll let you in on a little secret:

But whether you decide to go with a Tmall store or stand alone site, the challenge will be

the same – how do you turn the visitor into a

customer?

?

The following are 5 crucial components to strive for when

marketing to China online:

Investing in a good translation agency is a MUST for marketing online in China.

But remember, not all translations are created equal...

High-Impact Translations

Technically-accurate translations are not the most high-converting.

You’ll need Chinese copywriters to help create catchy Mandarin phrases with commercially persuasive effect!

“Very good.” “Awesome!”vs.

High-Impact Translations

IMPACT:

Thinking of uploading just one product picture onto Tmall or Taobao? Think again.

Copious Picture Proof

Tmall & Taobao show products from more angles than you’ll ever see on Amazon.

Copious Picture Proof

~Multipart devices such as juicers should show all

individual pieces separately

~Higher price items should include an online brochure (in Chinese)

Copious Picture Proof

~If a product has a switch, be sure to

include an instruction manual!

说明书

Official Social Proof

China is the land of arcane accreditation. Has your patchouli oil been named the official ointment

of the ‘International Institute of Good Vibes’?

Then tell your customers.

Chinese customers are also responsive to testimonials from western customers or stakeholders, especially

those seen to have expertise pertinent to the product.

So gather some specialists back home to say a few words on your product’s behalf.

“It really works!”

Official Social Proof

4 Iron-Clad Return Policy

Contrary to popular belief, a Chinese customer is willing to wait for products ordered online… especially

those shipped from the West.

4 Iron-Clad Return Policy

Just be sure to spell out all the conditions regarding lost or damaged packages, in clear Mandarin,

and aim for long-term loyalty over short-term loss.

+ 2 weeksshipping =

+ 48 hour shipping =

Customer Satisfaction & Shipping Diagram:

LIVE CHAT gone for

lunch5 Live Chat Support

On Tmall, live chat is a MUST for your site to gain credibility & high conversion rates.

Try as you might to answer all objections, a Chinese online buyer excels in finding potential

problems.

5 Live Chat Support

While it’s tough to find someone versed in your product or service, with fluent Mandarin, to man the

chat tool during mainland business hours, it’s not nearly as daunting as hiring employees to man a

physical store.

您好，需要我帮忙吗？

vs. NOW HIRING

Transparency, Credibility and Explicit Terms & Conditions

are the most important factors in turning Chinese site visitors into customers.

Takeaway:

For more China marketing tips, visit: www.web-presence-in-china.com