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Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

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Page 1: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts
Page 2: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

ABOUT ME

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

• Director of Marketing, Launch That

• I’ve had something to do with linkbuilding since day 1 –

• Linkbuilder

• Linkbuilder Manager

• Managed Linkbuilding Managers

• We are really good at building links in some of the most

competitive spaces on the internet.

Page 3: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 4: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

3 BOLD STATEMENTS

Linkbuilding should be an essential aspect of your

overall SEO strategy…

Manual linkbuilding is still effective in 2017 and will continue to

be for many years…

Targeted linkbuilding works…

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 5: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 6: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

COMING UP WITH AFFINITIES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Website

Topic

TopicTopic

Sub Topic

Sub Topic

Sub Topic

Sub Topic

Page 7: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

COMING UP WITH AFFINITIES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Credit Union

Retirement Accounts

MortgagesFinancial

Assistance

FA Department

Seniors

Realtors

Page 8: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

LET’S START WITH THE ACTIONABLE STUFF

Page 9: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

1. SEARCH OPERATORS – LINKS AND RESOURCES PAGES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

bit.ly/Search-Operators-List

Choose Your Search Operator

• inurl:

• intitle:

Links? Resources?

Useful Links?

• Links

• Resources

Choose Your Affinity

• Affinity 1

• Affinity 2

Page 10: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

EXAMPLES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

"financial aid" inurl:links

"financial aid" inurl:resources "real estate" inurl:resources

"financial aid" intitle:resources

"financial aid" intitle:links

"real estate" inurl:links

"real estate" intitle:resources

"real estate" intitle:links

Page 11: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

2. FINDING PATTERNS – SEARCHES OVER SEARCHES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 12: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

3. STALK YOUR DIRECT COMPETITORS

Page 13: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 14: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

4. STALK YOUR COMPETITORS, AGAIN…

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

"PMLive" -site:pmlive.com

Page 15: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

5. STALK YOUR NON- DIRECT COMPETITORS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 16: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

5. GOOGLE MAPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 17: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

6. REVERSE IMAGE SEARCH

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 18: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 19: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

7. FOLLOWERWONK

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 20: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 21: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

8. FACEBOOK GROUPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 22: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

9. BUILD RELATIONSHIPS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

http://bit.ly/Twitter-Chats

Page 24: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

11. MILLIONSHORT

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

http://bit.ly/MS-Help-Resources

Page 25: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

12. LINKS IN RESOURCE PAGES

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

13 LINKING

OPPORTUNITIES

Page 26: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

13. UNLINKED BRAND MENTIONS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 27: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

FINDING EMAILS

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

Page 28: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

HERE IS BRETT’S EMAIL

Page 29: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

KEEPING TRACK OF THIS DATA

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts

$$$

FREE

FREE

Page 30: Finding Quality Prospects to Boost your Linkbuilding and Outreach Efforts

Finding Quality Prospects to Boost Your Linkbuilding and Outreach Efforts