Boost Your brand

Boost. Your .brandKris Granger

What is FashionTT

State enterpriseMandated to stimulate and facilitate business development and export activities of the Fashion industry in Trinidad and TobagoTo generate national wealth

Whats Inside?Contents:Practical definition of a BrandPractical tools for branding successChange perspectivesUnderstand you Brand IdentityClearly articulate your Brand ValuesVideo: The Golden Circle

What is a brand?An open discussion.

Brandr - To Burn (Norse)

Brace yourself, the next slide is bright

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Whats a BrandAccording to the American Marketing Association (AMA), a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller to differentiate them from the competition

however, many practicing managers refer to a brand as more than that - as something that has actually created a certain amount of awareness, reputation, prominence and so on in the marketplace.

Kevin Lane Keller (2008)

Brand Elements

Defining brand identity

Brand Audit: H&M vs Zara (2013)http://brandaditofexchanges.blogspot.com/2013/11/zaras-brand-identity-prism.htmlCase: Brand Identity Prism for ZaraCase Study

(2013)

Brand Values

What does the brand stand for + what does it stand against?An Open Discussion

Video

Golden Circle#SImonSinek

End

Kristofer F Granger, MM Dist. BSc. 1st Class (Hons),