WHAT YOU NEED TO KNOW

FACEBOOK FAN PAGE CHANGES

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHATWE

AREGOING

TO COVERTODAY

• 5 Recent Facebook Changes • How to increase your FREE organic reach• 3 BEST Strategies to increase Engagement

and Lead Generation• Investing in your Facebook Advertising

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www.yourmarketingcoachonline.com

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5 RECENT FACEBOOK CHANGES

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www.yourmarketingcoachonline.com

1. Page Layout2. Admin Navigation and Insights Access3. Larger Status Posts4. Pages to Watch5. Falling Engagement Rates

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PAGE LAYOUT

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• Right Column: Status update in single column

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PAGE LAYOUT

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• Left Column: Business information

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ADMIN NAVIGATION &

INSIGHTS

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LARGER STATUS POSTS

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www.yourmarketingcoachonline.com

403 pixels BEFORE511 pixels NOW

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PAGES TO WATCH

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www.yourmarketingcoachonline.com

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FALLING REACH

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www.yourmarketingcoachonline.com

“We expect organic distribution of an individual page’s posts to gradually decline over time, as we continually work to make sure people have a

meaningful experience on the site.” (Facebook)

According to Inside Facebook, studies show more than 40% decreased organic reach on Facebook.

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2 OPTIONS

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www.yourmarketingcoachonline.com

1. Maximize your organic reach2. Invest in your Facebook Marketing

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INCREASE ORGANIC REACH

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www.yourmarketingcoachonline.com

Increase your fan engagement by getting more:

• Likes• Comments• Shares• Clicks

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INCREASE YOUR ENGAGEMENT

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www.yourmarketingcoachonline.com

Create posts that elicit ACTION:

• Quotes (Inspirational to your audience)• Ask Questions• Fill in the Blank• Create Curiosity• Post links in status updates• Post Great Images• Ask for engagement on Facebook

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3 BEST STRATEGIES TO INCREASE YOUR ENGAGEMENT AND LEAD GEN

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www.yourmarketingcoachonline.com

Facebook Custom Apps:

• Promotions• Contests• Giveaways

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SIDE NOTE

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www.yourmarketingcoachonline.com

Featured Likes! Partner Up!

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INVEST IN FACEBOOK MARKETING

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www.yourmarketingcoachonline.com

FACEBOOK AD STRATEGIESFOR YOUR SMALL BUSINESS

QUESTIONS

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www.yourmarketingcoachonline.com

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WHATWE

COVEREDTODAY

. . .

www.yourmarketingcoachonline.com

• 5 Recent Facebook Changes • How to increase your FREE organic reach• 3 BEST Strategies to increase Engagement

and Lead Generation• Investing in your Facebook Advertising

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ACTION STEPS1. Post on a regular basis to gain maximum exposure2. Attend my next webinar

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www.yourmarketingcoachonline.com

FACEBOOK AD STRATEGIESFOR YOUR SMALL BUSINESS