Facebook Live! How to Livestream to Engage with Your Customers & Increase Business

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What is


How to Go Live with Facebook

1. Tap “What's on your mind” at the top of News Feed.Image showing Facebook's composer input field

2. Select “Live Video” from the dropdown menu.Image showing Live Icon

3. Add a description and choose your audience before hitting "Go Live." You'll see a three-second countdown before your broadcast begins!

Step by Step


What To Do Before You Go Live

Test..Test…& Test



Test..Test…& Test

Tell your audience about it before hand

Make sure you have a strong signal and that your phone is fully charged

Use a tripod or selfiestick for stability





Why are you going Live?


What To Do During Your LivestreamIntroduce yourself

Interact with your viewers…say their names!

Encourage interaction by asking them questions.

When answering their questions, be sure to state the question first then answer it


What To Do During Your Livestream


What To Do During Your Livestream

Include a call to action. What’s the next step they should take with your business?

Determine Your Call To Action…aka why are they joining your list?

Offer a coupon

Register for a special event

VIP Passes

Buy 1 Get 1 Free


What To Do After You Go LiveConfirm that the livestream posted to your Facebook

page, group or profile

Edit the livestream description to include your call to action link

Like and respond to your viewers comments

Save your video so it can be repurposed

Take note of the questions and comments you received


Examples of Facebook Lives


Different Types of Broadcasts You Can Do

Find Your Inspiration!

• Q&A – answer questions from your fans• Conduct an interview – interview special guests, colleagues or your own

customers• Hot topics within your industry – a new attraction, a new product• Product demos• Capture performances • Behind the scenes – think backstage pass!

Email + Social Media = Increases customer reach

Repurpose Your Livestreams To Extend Your Reach


Simple TakeawaysFacebook LOVES it when you go Live!

You don’t have to be perfect

It’s free…uh hum for now

HAVE FUN!

NEAAPA ATTENDEE SPECIAL90 MINUTE SOCIAL MEDIA STRATEGY

SESSION In this session we'll get clear on • Who your audience is• What they want to see from you• How to engage with them online • What your call to action will be• AND your follow up email strategy!

You'll walk away having a complete social media + email blueprint you can implement right away!

INVESTMENT $997 for the first 5 people who sign up(normally priced $1497)

Marketing

Facebook Live! How to Livestream to Engage with Your Customers & Increase Business