Evolving in a new Data economy

©2016 Acxiom Corp. Confidential1

EVOLVING in the new data economy

©2016 Acxiom Corp. Confidential

Old sources Telephone directories Property data Transaction RFM Segmentation system

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Today’s sources


Data Proliferation

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PII Cookie Community Device

Creating the Problem of Identification

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Add slide showing the who (25-29, single, no children, wearables, travel, etc.)

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PII Cookie Community Device Age:25-29

Acquire insights

International traveler

Fitness tracker

Home Owne

r


Connect to an individual

PII Cookie Community Device

EntityResolution

MatchNetwork

Online PublishersAddressable TV

PartnerNetwork

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Data Governance

Data Onboardin

g

Data Ingestion

Data Partnershi

p

Ethical &Privacy

Compliant

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Activate Data in Marketing Ecosystem

CRM & DATA PROVIDERS

DATA MANAGEMENT PLATFORMS

MEASUREMENT

VIDEO

MOBILE

WEBSITE OPTIMIZATIO

N

MEDIA PLATFORMS

SEARCH

ADDRESSABLE TV

PREMIUM PUBLISHERS

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Acxiom History

• Leader in Data- 200mm US consumer

profiles- 1900 attributes - 4000+ modeled data

points • Leader in security, safety, privacy

- Industry’s first Privacy Officer• Leader in connectivity

- Live Ramp- Acxiom TV

Founded in 1969, Acxiom is an enterprise data, analytics and SaaS company.

Acxiom leverages the power of data to strengthen connections between people, businesses and their partners.

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The Company We Keep

*All logos listed herein are the property of their respective owners.

Automotive / Distribution

Retail

Travel /Entertainment

Media / Communications

FinancialServices

Technology

Insurance /Healthcare

Investments

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Acxiom’s 3rd Party Data StackProprietary Methods & Tools

EXTERNAL VALIDATIONMeasured against Campaign Performance, Quality Studies, Multiple Client Feedback, etc.

DATA DECISION LAYERRecency. Precision. Contributor Niche. Compilation Method (Purchase vs. Self Reported)

ABILITEC®

Data Integration, Data Quality & Linking, Recognition

100’s of RAW DATA SOURCESMulti-Vendor Sourced, County/State Records, Surveys, Purchase Data, Subscriptions, Partner Community, etc. (Fragmented, Dirty, Incomplete)

INFOBASE®

1,500+ Elements for 260MM Individuals in US

AUDIENCE PROPENSITIES™

5,000+ Models for Retail, Financial Services, Auto, Entertainment, Technology, etc.

LEARN

ANALYZE

ENHANCE

BUILD

RECOGNIZE

SOURCE

PERSONICX LIFESTAGE®

70 Predefined Segments of Similar Households and Behaviors for 162MM Households in US. GROUP

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New World of Data

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The interactions between these entities are creating new types of smart

applications and services.SENSORS + CONNECTIVITY+PEOPLE+

PROCESSES

Smart Home products Activity trackersConnected cars Smart outlets Parking sensors


Lighting Up the World’s Data

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©2016 Acxiom Corp. Confidential 14

Future of a Persistent Identifier

Secure Key Exchange

Supply chain managemen

tHealthcare

MarketingGovernment


Data as a Service (DaaS)All about predictive data

Locating and curating thousands of data sources

Recognizing, validating, authenticating every particle of data

Ability to port audiences anywhere in the ecosystem instantly and securely

A secure marketplace where all data can be evaluated, combined with permission, traded against a common audience

currency

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Analytics, Measurement and Modeling

Explore evolving data and nimbly adapt to changing requirements

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Audience Cloud

Self-serve tool to search, size and distribute validated

audiences17


Data is the logical bridge from TV to online

Even if execution is not addressable, granular data can enhance planning and measurement

Reach extensions from TV->online and online-> TV are possible today

Addressable TV

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Europe, MiddleEast, Africa

Americas Asia Pacific

Data for 50+ countries Touchpoints:

• Mobile• Media consumption• Offline

Acxiom Global Footprint

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©2016 Acxiom Corp. Confidential 20

Acxiom Partnership Vision

Curated data from

AcxiomBetter identification/recognition with AbiliTec

Measurement, analytics and modeling with

Partner Analytic File

Addressable TV

Targeting and digital

distribution with Audience Cloud


Any questions?Thank You!

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