Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group

Engaging Layers of Social Mom Influencers Presented By: Barbara Jones, CEO @BlissfulMediaGr @barbarajones #M2Moms

Who We Are How we mix it up…

#M2Moms @BlissfulMediaGr @BarbaraJones

Engaging social media mom influencers is no piece of cake.

Key Ingredients


TRUST


of consumers trust recommendations from

“friends” and family above all other forms of advertising*

*Nielson


TIERS


Top Tier


*SocialChorus

Power Middle

High-Performing Content

100x marketing cost reduction


10x more engagement

*Social Chorus


54% of consumers agree…

…the smaller the community the greater the

influence.

TechnoratiMedia, 2013



Peer Network

500 billion impressions generated about products and services through social media in 2011 Forrester

YET, more than 90% of brand-related conversations

still take place offline.

Keller Fay, October 2013


Peer Network

TYPES


Celebrity Moms


Mom Bloggers #M2Moms @BlissfulMediaGr @BarbaraJones

Jordan Ferney

33,000 Followers

47,500 Likes

675,000 Followers

Courtney Whitmore

12,000 Followers

38,000 Likes

39,000 Followers

Liz Gumbinner

389,000 Followers Forbes Top 25 Working Moms

49,000 Likes

66,000 Followers

Cheryl Sousan

33,000 Followers

47,000 Likes

173,000 Followers

Social Media Moms #M2Moms @BlissfulMediaGr @BarbaraJones

CuteGirlsHairstyles.com Founded 2008

700K Monthly Unique Visitors

2.4 M Monthly Page Views

Mindy McKnight

37K 155K 411K 20K Likes

150+ comments/image 39K

Social Media Moms


CuteGirlsHairstyles.com Founded 2008

700K Monthly Unique Visitors

2.4 M Monthly Page Views

Mindy McKnight

2.75 M uniques/mo

12 M views/mo

1.5 M subscribers

Social Media Moms


232 M views to date


WOM MOMs

Word of mouth marketing produces

2.1 billion brand impressions daily on

consumers.

Keller Fay Group, October 2013


TACTICS


What’s the best mix of activations?

Blog Post Series Twitter Party

Brand Ambassadors

Evangelist Seeding In-Home Parties

Contests & Sweeps

Influencer Event Sponsorship


#Fail

-My Time is Free -Irrelevant Pitches

-Brands Not Listening

-Untimely Payments -Negotiating Rates

TECHNORATI 2013 Digital Influence Report

-Poor Communication

TIMING #M2Moms @BlissfulMediaGr @BarbaraJones

Know when to engage each influencer type & tier to maximize results


BlissDom Event Sponsorship

Content Creation with Influencers

Network Partnership & Content Distribution


Connect with Influencers & Amplify Message

Event Sponsorship

+ Asset Creation

Network Partnership

+ Content

Distribution

Partner w/ Influencers

+ Amplify

message


TEAMING UP #M2Moms @BlissfulMediaGr @BarbaraJones

“Influencer marketing at its core is about developing real

relationships to ultimately champion your influencers to

market with you.”

Amanda Maksymiw @amandamaks


Timing: Who to Engage and When

Tactics for Engaging Influencers

Involve influencers in the creative process


Trust Tiers Types Tactics Timing

Teaming Up

#TASTY


BlissfulMediaGroup.net One2OneNetwork.com

Thank You!

For more info, contact: Barbara Jones, CEO | [email protected] | @BarbaraJones

Marketing

Engaging Layers of Social Mom Influencers by Barbara Jones, CEO Blissful Media Group